often leaders of domestic enterprises direct all our efforts to solve current problems and focus only on short-term planning.And the questions of construction plans for the future are outside the business enterprise.
Today it is considered an achievement if a manager has management tools such as "brainstorming", the construction of "objectives tree" and the use of the SWOT-analysis.Formation of system of strategic planning of the company in today's functioning is a vital necessity.In connection with the endless changes of the external environment only to the management of operational activities related to adaptation to the modern realities of the company, is not enough.
development strategy - it's not just business algorithm, but a set of assets and instruments burdened circumstances.In order to strengthen its competitive position of the company just need to pay attention to the strategy for the future is at the professional level.
development strategy - the development of certain techniques, guided by which, in conjunction with formalized procedures built model of the future of the company.Must be provided and the process of transition from the current state of the company to the estimated model.
whole range of activities relating to the development and implementation of business strategy, can be conditionally divided into the following stages:
- the analysis of investment attractiveness of the industry in which the company operates;
- projected development scenario of the same industry;
- Forecasting changes in market conditions of supply and demand on the foreign and domestic markets;
- an analysis of the strength of the business (the company's competitive position in the industry);
- the implementation of the financial evaluation of strategic alternatives with the subsequent formation of the future image of the company;
- the formation of a package of measures for the implementation of the developed strategy.
development strategy of the company starts with the analysis of investment attractiveness in a particular industry.Implementation of this process involves the implementation of the two phases of evaluation:
- the stage of development of competition;
- its level of intensity.
key place in this process is given a detailed study and identification of sources of competition, as well as the assessment of competitive forces.For this purpose, developed by Professor M. Porter model of the driving forces of competition, which shows that the main influence on the level of intensity of the following factors:
- entry of new producers in the industry;
- competition within the industry;
- putting pressure on the part of the manufacturer's suppliers and buyers from the manufacturer.By
important factors can be attributed, and public policy.
development strategy can not be developed without a qualitative analysis of the competitive position of this company in the industry.To assess the competitive position of the industry the company uses SWOT-analysis, through which can be obtained by classification of factors internal and external environment.
It is with this tool can be formulated as a basic list of actions the company to strengthen its position and further development.
And, of course, the strategy of the company has its core, represented by a complex of works on the development of measures aimed at improving the company followed its development, using a vast range of formalized procedures.Prerequisite efficiency of this phase - a realistic vision of the future of the enterprise.
