country's economy operates in unrestricted competition with maximum efficiency.The competitiveness of the enterprise - this is his opportunity, potential and dynamism to adapt to a market economy.Ways to enhance the competitiveness of enterprises in these conditions are determined only by improving the quality of products, lower prices for goods and services, the introduction of innovative processes, the search for new opportunities.
level is an indicator of the competitiveness of enterprises, depending on several factors.Indicators of competitiveness of enterprises are factors which include: the competitiveness of goods and services in the markets (domestic and foreign);market capacity (characterizing annual sales);type of goods or services;the ability to access the market;market position of competing enterprises;homogeneity of the market;the competitiveness of industry in general;the ability to innovate;the competitiveness of the region and country (in the case of the international market).
Improving the competitiveness of enterprises, it is, first of all, understanding the needs of the consumer market and the prospects for its development;knowledge of the capabilities of competitors, analysis of the development trends of the environment;the ability to create a product with such qualities that consumers prefer it rather than competitors' products.In a competitive market, prices are determined by demand, and any change in the desires of the consumer of this type of product or service immediately reported to the manufacturer by changing commodity prices.
improved competitiveness of enterprises across the country leading to increased competitiveness of industry and the industry as a whole.The result is a competitive industry expressed active development of the domestic market, GDP growth, stability in tax revenues, export growth, rational and efficient use of natural resources, preservation and development of the scientific potential of the country, high employment, social and political stability, as well as worthy of a place thatIt takes the country in the international economic market.
Improving the competitiveness of the company - is, first of all, improving the quality of products, which is the main indicator of the activity of any production.Broadly speaking, the quality of products is the set of characteristics of the goods or services meet the needs of the intended purpose.At the same time improving product quality dictates the increasing demand for it and increase the amount of income not only through sales but also by increasing the prices of goods of higher quality.Thus, improving the competitiveness of businesses - is improving the quality of products, individual performance is characterized by the following properties of the goods or services:
- utility;
- reliability;
- workability;
- aesthetics.
By generalizing indicators of quality products include:
- the proportion of new products (services) in the issue;
- the proportion of goods of the highest quality;
- average score of products;
- the coefficient of the grade;
- the share of production of certified;
- the share of production estimated in accordance with the international quality standards;
- the share of exports (including to countries with high rates of development of industry and the economy);
- the proportion of products that have undergone the certification (and separately - decertified).
In addition, product quality can be described by indirect indicators, which include fines, volumes of defective production, the share of products with claims to the quality, as well as losses from defective production.
