Today, in a shop or Come, customers almost everywhere offer discount cards.Such a mass phenomenon in some townsfolk does not act as expected owners of outlets.To the proposal to acquire the card are in doubt, distrust and outright yawn.In vain, of course.Discount cards help to significantly save personal funds.And the money are not redundant.
What discount card gives its owner?
material benefits!By purchasing goods at the store discount card, you save the money earned by hard work.Agree, it's nice to know that someone else cares about your financial well-being.
What's the catch?
reasonable question: "Why shop voluntarily cuts his own profit? Why would he do it?"In fact, this significant "step back" allows the company to advance in its market segment far ahead, leaving behind a little bit greedy and short-sighted competitors.After all, the number of buyers is directly dependent on the interest and provides for their personal benefit.In addition, word of mouth as a great form of advertising has not been canceled.
What are discount cards?
- anonymous or name;
- a fixed discount or accumulation system;
- a discount on certain products or for all, without exception, that are sold in the store;
- plastic and paper (convenient and durable, of course, discount cards);
- gifts and premium;
- local to a particular store or generic, operating in a network of similar trade objects of a particular city.
What's more profitable: fixed discount or accumulation system?
Once fixed percentage discount can save some money known, but does not encourage the buyer to go to the store more often.While the discount system encourages a person to go to your favorite boutique.And each purchase to keep the client becomes a kind of surprise.As far as increased discount percentage, whichever is spared?Despite the fact that most of the discount card offering savings from 1 or 2%, but the likelihood of becoming a VIP-buyer with the greatest possible benefits for purchases looks very attractive.
Where and how to get the discount card?
- contact the seller after the purchase of goods in the amount required for registration card;
- buy in a pleasing store;
- take a gift, for example, on the day the object of trade opening are identical or close friends on the day of your birth.
Validity
should not deceive ourselves, if you got a discount card with unlimited in time action.Practice shows that changes everything.And not because you willfully deceive, no.The market is diverse and unstable.Discount programs require adjustments over time, company name may change, as well as the profile and style of the store.
optimal period of validity for the discount card - one year, after which it is extended or changed to a new one.
