assertion that advertising is the main driving force behind a successful business around the world, of course, is true.After all, it is through advertising campaigns, millions of people around the world learn about a particular product or brand, thereby increasing not only the popularity of a single product (brand), and bringing advertisers substantial income.That is why advertising is denoted as the "engine of trade" and disregard it, in all respects, blocks the development of the business.
As for the term "advertising", under it is commonly understood set of tools, methods and techniques aimed at consolidation and the emergence of a stable interest of potential customers to the goods and / or brand.There are several types (methods) advertising campaigns.First of all, it's advertising in the media (or, in abbreviated form, media).Advertising in the media is represented by advertising companies conducting on television, radio or in print, on the means of placing the television and radio commercials, or print information blocks in newspapers, magazines, etc.Doubtless positive aspect of this type of advertising - it's a massive target audience.
However, over time, advertising in the media gradually gives way to a dominant position (in view of the fact that the ever-increasing number of people prefer online media) to the second kind of advertising - advertising on the Internet.Internet advertising is currently the most promising, and yet no less effective way of promotions than advertising in the media.With the same positive qualities - maximum coverage of audience, Internet advertising is much cheaper and has a range of additional benefits (eg - no need for retail space, thereby reducing the costs of the companies (so-called "Internet commerce")).The key point in the use of online advertising - the existence of its own enterprise resource (site) that allows potential customers to get the most complete picture of the company and the products it offers.What should be the site?Here, first of all, we should pay attention to the following aspects inherent in really high quality corporate projects:
- creative - a beautiful and stylish design;
- unique - unlike designs and content from the sites of competitors;
- simplicity - intuitive for all visitors to the site interface;
- convenience - the presence of additional information services to help customers.
The third method of advertising companies - the so-called outdoor advertising.This is perhaps the biggest category, including the placement of information sends advertising on banners, pillars, billboards, placards, signs, stands and other advertising structures, but up to advertising on public transport.This also can be attributed to various types of promotions (distribution of population of leaflets, booklets and other printed materials).The main feature of this method is primarily a "local" nature of the advertising campaign, that is, within a particular area or locality.Thus, one advantage of using this method of advertising - a Walking distance to the center of sales (shops, offices, warehouses).
choice in favor of one or another type of advertising is carried out taking into account the direction of the business.But, nevertheless, the maximum effect is achieved by an integrated approach (a combination of certain types of advertising).
