Do you know what the poster?As Expository Dictionary Dahl word means set forth in the announcement of the forthcoming paper catcher or a gathering with the view that you want to make a fee.The word has French roots, but easily stuck in the Russian language.And here is how to interpret the word "afishechnitsa" or "afishechnik '(peddler and announcements sticker female and masculine, respectively), not everyone knows.But precisely because of their work on our streets we found a lot of ads, publications, advertising and, more modern terms, billboards, banners and citylights.By the way, all of these are so different-sounding words are synonymous with the same words.
That's what the poster.Without it, life of modern man would be dull and uninteresting, would not appear, and the so-called motor trade.
first posters.Provenance
first posters - clay tablets advertisement - were placed on the walls already in 73 AD.In ancient Rome, for "Bill" to designate a square, stands out clearly on the white wall of the house.However, subsequently, at the request of the citizens, a law was passed banning this kind of advertising, because it spoils the appearance of buildings and damage to people's homes.
With the invention of paper and the printing press in the mid XV advertising was put on stream, and that such a poster, residents have learned modern houses.However, no complaints of citizens or adopted laws banning pasting ads on the walls no longer taken into account.Moreover, the "forbidden fruit", income, was too sweet, and it is due to the imposition of sanctions is becoming increasingly popular.
theater begins ... with posters
Theatrical poster - is clear evidence of repertoire and his cast.It reflects the views and tastes of the audience some time.
If the first poster he received only information about the place where it will be given to the performance, the presentation start time, names of the lead actors, and ticket prices, over time playbill has undergone significant changes - it becomes more garish and colorful.These ads on the performances became masterpieces of painting - for their design involved famous Russian artists: I. Bilibin, Golovin, V. Vasnetsov, A. Vasnetsov, F. Shekhtel, P. Grigoriev, I. Bondarenko, B. Zworykin, and a number of other.
Noteworthy in this regard made for Diaghilev repertory, and written by the renowned Russian portraitist Serov poster.Ballet was in vogue, and the Paris public performance was in a hurry to contemplate the great ballerina Anna Pavlova of the twentieth century.The Parisians did not know that they are lucky twice.After all, they can enjoy not only the performance of the renowned ballet dancer, but also the creation of the great Russian artist, depicting Pavlov.
Fortunately for posterity, has remained preserved and this poster: ballet performed Pavlova.Now a sample of fine art on display at the Moscow Theater Museum.Bakhrushin.
In the same museum there is another valuable exhibit - the poster, dated 1791 year, in the play "Kestrel" Petrovsky Theatre.
Kinoafisha
deserves special attention poster of cinemas.Over its creation worked sometimes a collective of artists.Before starting to work, the master reel searched, select suitable frame and made some sketches.The most successful of them claimed, and only then the artist took to create.Experienced master could write quite a cloth in just three days.
Poster of cinemas was made on the canvas with chalk and gouache, and rain and snow defended it applied over the finished work a thin layer of white glue.
canvas used several times, because the rinse previous figure was not difficult.Because of this, many posters for films preserved except in the photo and in the memories of their creators.A pity ...
last Posters
What is the poster in the understanding of the older generation?This is a small masterpiece of art, which admired, when several hours had to stand in line for a ticket to the cashier.Posters have appointed the first date.On them it was impossible not to draw attention, even just passing by.Now the posters and advertising posters hung with the surroundings so that they simply stop noticing.Posters
future
However, the real masters of posters and posters are found today.For example, a Polish artist Wieslaw Valkuski - created posters for theater and film, made in the spirit of the surreal.Works by this author thoroughly imbued with mysticism and very recognizable by the fact that they deliberately used muted colors, and parts of the human body, forming the basis of the plot, mercilessly subjected to transformation.
Valkuski works are exhibited not only in his homeland - in Poland, but have been on the international exhibitions, recognized as the homeland of the film industry - Hollywood.
modern theater and film posters are increasingly replaced by color printing or banners.Created as a blueprint, they are beautiful, but lost its individuality.
