All we daily visit a variety of shops, buying food, household goods, clothing and household appliances.But if you want to learn how on this matter also to earn money, you can try to choose a profession, as a secret shopper.Reviews of outlets that leave ordinary visitors, of course, important for the owners of the firm and may affect standards of service.But the "mystery shopper" (a secret client) running on a particular scenario, and his opinion will be more significant.
driver at the gas station, student, standing in line for a hamburger in the "McDonald's", or a couple that is applying for a loan in the bank - all of them can combine a profession - a secret shopper.The feedback they leave, should serve to explore the service quality at this point.This method of income and occupation are fairly new to Central Europe and Russia.On the market there are only a few professional companies offering this type of service trade enterprises, banks, showrooms.More recently, there is another specialty - Mystery shopper buildings.Sounds incredible?However, developers and builders, owners and management of real estate agencies also want to know how to serve customers their agents - middle managers and junior managers.The need for such marketing research to understand more and more companies.With such tough competition, which is currently present in the market, businesses can not afford mediocre and poor customer service.In the end, no matter how wonderful was the design or project which would be granted discounts nor the owner of the shop, the seller, or if the waiter rude or incompetent - customers will vote against.His money they leave elsewhere.
main objective of the study by "Mystery Shopper" - comments received after the real communication, real or staged after the purchase, or a visit to a given point.The study of quality of customer service is carried out not only by means of detailed questionnaires.It could be record conversations registered hidden recorder and photographs.It is estimated the entire process of customer service as a whole: the appearance of the object, while waiting for the help of the staff, method and way to solve a particular problem employee, cleanliness and comfort, the result - the successful completion of, or refusal to purchase.
After special instruction, training and visiting the specified location, the secret shopper reviews enters into a detailed questionnaire assessing all areas that want to test the firm's management.It must also express my own personal opinion on the matter, to describe their emotions and impressions.Some mystery shoppers work with shops, others - with banks and restaurants.In these last two sectors, there is a huge competition for the customer.And if he is dissatisfied with service, often do not lodge a complaint, but simply go to another restaurant, the bank will change, and in addition, tell your friends about all the troubles encountered.And it is the most powerful way of advertising (or anti-advertising).A satisfied customer will friends and family, disappointed - could deter potential visitors to a few dozen.It is therefore reasonable-minded company leaders will do everything to make guests happy.And this will help them a secret shopper.Reviews that leave these "secret agents" are carefully analyzed by management, on the basis of far-reaching conclusions.That is why for such work are very important qualities such as observation, thoroughness, a good memory, the ability to express their thoughts.
Do you want to try myself in this profession, as a secret shopper?Jobs is found primarily in the agencies conducting market research.They are not limited to questions, and trying to provide businesses the widest range of analytical services.Mystery shopper spends often covert surveillance service in a variety of retail outlets (stores, salons, boutiques, showrooms), playing the typical client of the company.The aim of the study is to assess the actual level of service, which means that a person who carries out the investigation can not reveal his actual role.Sometimes auditors must keep a record of the conversation with the consultant on tape, but in a way that no one noticed, and did not think about it.Secret shoppers are conducting research on the place of residence or in places where sometimes, often at the same time guided by their own preferences, not just script.This is the right kind of additional income for students, mothers on maternity leave, freelancers.
Unfortunately, there is still a stereotypical view that the method of study "Mystery Shopping" is a tool for the dismissal of employees.However, in practice this is far from the truth.The company, which orders a similar study, analyze the results and what the weaknesses are the enterprise and what mistakes allow employees.However, most often management does not know of anyone because of employees reviews the auditors, because this information is not disclosed.Competent businessmen understand that cheaper and faster to retrain and motivate existing staff to improve, you dismiss it, and to teach new things.Thus, the new profession of "Mystery Shopper" directly contributes to raising the standards of service and a positive impact on the environment.
