One of the most expensive and most recognizable brands is Marlboro.Cigarettes of this brand even among the most ardent opponents of smoking are associated with the image of a stern cowboy - the ruler of the American prairies.An interesting fact is that this brand was originally developed and marketed exclusively for the female audience.We will try to talk about how the brand was initially not very prosperous undertaking has become so recognizable and legendary.
How it all began ...
Before telling the story of Marlboro, cigarettes, popular equally in both men and women, let us remember that the weaker sex openly smoking tobacco started not so long ago - in the late XIX -the beginning of XX century.It was at that time actively developed the feminist movement, to defend the equality of women in political and other spheres of life.But in addition to equal rights and opportunities of the fair sex, and have adopted bad habits.American entrepreneur Philip Morris decided to take advantage of the situation and to take such a promising niche.In the early 20-ies of the last century, it develops and markets special, ladies cigarettes - Marlborough.
for all ladies!
Designating a female audience as a major manufacturer has done everything to attract the attention of shoppers and get them interested in your product.The slogan was a cigarette Mild as May - «soft as May," and promoted one of their notorious actresses of the time - Mae West.Advertise in magazines for women, such as, for example, Vanity Fair.Cigarettes "Marlboro" then issued with a red stripe at the bottom, concealed traces of lipstick, and a filter, through which not so much turned yellow teeth smokers.
Why is it called?
There are several versions of the name Marlboro.Cigarette according to one of them, were so named after the title of Count of Churchill, and for ease of memorization and pronunciation of the letters has been removed.Another theory says that the name comes from the name of the street - Marlborough Street in New Jersey, where the factory was located.
crisis as a time of new opportunities
In the late 50-ies in American magazines were published research on the impact of smoking on health and the development of cancer.As a result, 1958 became unprofitable for the company.Given the new conditions, it was decided to change to a female audience, which everyone knows about the dangers of smoking and its effects on possible, but not ready to give up cigarettes.The male part of society has been the most promising in this respect, but there was a prejudice about smoking filtered cigarettes, ladies were considered.Fearing ridicule from others, the men refused to buy them.Before Philip Morris faced a difficult task to turn public opinion on tobacco products with a filter.To solve it, he was invited to the talented American advertiser - Leo Burnett.
professional work
It is thanks to the efforts of Burnett has created a collection of images that embody the idea of a real man: Drilling of oil wells and climber, a war correspondent and severe sea captain, and the king of the prairie - a cowboy.Around the romanticized image of the American cowboy and the shepherd had built an advertising campaign Marlboro.Cigarettes advertised and sold under the slogan "The filter does not come between you and taste."With this image was created image of a legend about the country of Marlborough and tough guys who prefer this particular brand.
achievements and discoveries
addition to a very successful advertising campaign, and it is worth noting that sell cigarettes in a cardboard pencil box with a hinged lid, which is called Flip-top-pack, Marlboro became the first in the tobacco market.Besides that such a package it is convenient and practical, for each catch around cigarettes demonstrated brand name.The appearance of the pack was designed by Frank Dzhanninoto.Cigarettes Marlboro classics immediately remembered because of the contrast and the brave combination of red and white flowers.Alliance beautiful campaign, stylish design and a fairly high-quality products have led to the fact that, since the 60s of the last century, "Marlboro" cigarettes are snapping up the most in the world.
assortment
However, Philip Morris did not stop there.In 1966, in addition to Marlboro classics begins release of menthol cigarettes.In 2008, the manufacturer of structured brand, three groups of Marlboro: Gold, Fresh and Flavor.For lovers of fresh taste can find a suitable cigarette in the family Fresh.For those who prefer a rich and full-bodied tobacco flavor, suitable products from the group Flavor.Marlboro Gold appreciate consumers who appreciate style and elegance.
addition, produces light and superlight cigarettes under the trademark "Marlboro," in which the nicotine content ranges from 0.8 to 0.4 mg, and resin - from 4 to 11 mg.The easiest lineup Marlboro cigarettes are "ultra light".
of consumers
Most of those who prefer to smoke "Marlboro" cigarettes find that brand as the most balanced in strength and intensity of flavor.Of course, a lot of varieties of this brand, in Russia is represented by 14 species, but as a rule, find the one you like the taste, the smoker remains faithful to him for a long time.Consumers, especially in recent years, complained that there was a set counterfeit Marlboro.Cigarettes, the price of which is quite high, often fake, because it is difficult to find the original.
How much?
Since the beginning of 2015 the price of a cigarette brand Marlboro, as well as for tobacco products from other manufacturers, has increased by an average of 8-10 rubles.This is due to the increase in production costs and new excise taxes on tobacco products.At the end of winter, "Marlboro Classics" can be bought in Moscow for the price of 90-100 rubles per pack.However, analysts of the tobacco market forecast further rise in prices during the year.Connoisseurs prefer the brand of cigarettes manufactured in the United States or Europe, and they say that they are more quality tobacco.On the Internet are a lot of online stores offering cigarettes from the United States and Europe, however, to verify the authenticity and quality of the goods only after the purchase.So running into a fake pretty easily in the virtual and in the real shops.
