Cunning manufacturers of fragrances, as well as Hollywood stars, cling to any straw, which offers them the science.Someone dreams of aroma body odor.Others use the latest word - "straw" - the DNA, the genetic code of a unique person.The American brand My DNA Fragrance began with a promise to do for everyone who wants to fragrance as unique as its DNA using the DNA of the most coveted.
My DNA Fragrance Company intends to revolutionize the process of creating scents: peace, haggard various combinations of aromatic components, which is no longer possible to create something new, finally breathe a unique flavor change.
In the new series Antiquity My DNA Fragrance uses the DNA of deceased celebrities such as Albert Einstein, Elvis Presley, Marilyn Monroe, Katharine Hepburn and others. For this, the company has teamed up with the world's largest collector of hair of famous people John Reznikoff who provided his private collection forAnalysis of mitochondrial DNA and the production of a series of fragrances.
copyright on the use of star names are not violated: the aroma of Michael Jackson called M flavor Elvis - Blue Suede, aroma Katharine Hepburn - Monarch.
What will these flavors?Yes, what you want: DNA itself can not be used in the fragrance, because it has no odor.Creators reject also the origin of the pheromone scents.It can be assumed that DNA is only used as a different unique sequence elements.
On the basis of this sequence, and the frequency of occurrence of different elements of the perfumer chooses which of the pre-selected ingredients to take and how much to mix.Probably, it's like a children's musical toys, play different melodies, if to click on the different buttons, or pianokokteyl described by Boris Vian in "Foam Days": plays the melody, and the machine, which set strict compliance with the notes and beverage mixes amazing cocktail.Mechanistic pseudoscientific approach to the art of perfumery?Funny thing, worthy of a few minutes in a news release, but no more.
Therefore, most likely, the scent of Albert Einstein IQ does not add to the buyer of the mind, and Marilyn - sex appeal.What do you want for $ 59.99?Is that touch the stars ... But the color poster is cheaper and prettier.
This science is different.Scientists of the University of Alabama led Vitaly Merman found that zinc nanoparticles enhance the perception of flavors and odors (in rats - up to five times).Probably first in line for this invention will become perfumers, officers to combat drug trafficking and amateurs a tasty meal.
Articles Source: style.rbc.ru
