Tourist business in 2014 changed its primary purpose.Anticipation and pleasure of relaxing on the part of travelers, which is the subject of care and pride of famous companies in the field of tourism, was replaced by an alarming syndrome travelers: "And we got?"Terminology psychopathic states quite appropriate.Because the absolute unpredictability literally crippled the already shaky stand upright tourist market.
crisis in the tourism business: what's next?
What usually associated tourism?Beautiful scenery, recreation, sea, sand, palm trees, exotic, jet ... arises in accordance with the thickness of personal wallet.Leisure has become a measure of prestige.Quality was traveling in the same indication that the level of the car.Seychelles, Bahamas, Mallorca ... What's next?
And then a full 180-degree turn.It turns out that the best can be a vacation in his native country.What are the reasons for such a turn?What happened to the well-known companies, which originated at the beginning of the formation of such a beautiful business, which ended so ugly crowds of tourists defrauded?
Russian
alternative is not to say that the rest of Russia is not a competitor in relation to the foreign.Many quite beautiful and comfortable places for tourists.But you can not compare different things.As it is impossible to compare, for example, that it is better - swimming or skating?Now the question is whether it is possible to replace the figure skating diving?Unlikely.As well as you can not replace the foreign trips of leisure in Russia, which is now so amicably broadcast media.
Tourism in Russia and previously was a pleasure for the rich.Holidays here can not afford one.Under conditions of low competition from outbound tourism there is a real risk of a rise in prices in rubles.And our compatriot, might prefer not to go anywhere at all.Time will tell.Raise the Russian tourism sector through the redistribution of flow - is not the best idea.This is the same that pour water into the pool after people learn to dive in it.Fraught with consequences.
Mind can not understand Russia
crisis - it is always a discrepancy between form and content.For example, if a lot of erecting buildings, then the pendulum will swing the other way, and should be prepared for the collapse of the construction business, the bursting of cooperatives and the mass extinction of developers.He suffers a lot of Russians.If banks provide different forms of ownership right and left money at 40% per annum inadequate redistributing in the sector cheap foreign resources, suffer from Russian borrowers.The bursting of the insurance company - himself an insurer is guilty.The state compensates for anything, but if it is true decorated papers.
problems of tourist business in Russia - the tip of the iceberg of the general economic crisis.It's quite the resonance region.Because tourism product accumulates various members of the business community: the carriers and insurers, and hoteliers.
If non-payment services providers affected by the international rule of law, people are in a foreign country: here or to remain silent, as they say, "leave to ignore" fail.So why go bankrupt tour operators in Russia?
What is the cause of the crisis in tourism?
There is a concept of reputation and stability of the company is estimated term business.Most of the players, coming down out of the race in the tourism sector, had an impeccable reputation and high rating level of professionalism.Let's try to understand what happened to the tourist market in Russia?So:
- Cancel licensing in 2007.Refusal of state control in terms of professional competence opened the door of latter-day orgy of dumping incompetent one-day firms, which fundamentally undermined the business in the period of the 2008 crisis.
- Dear funding for domestic companies.Russian tour operators were unable to withstand foreign competition dark horses, funding franchise network with the participation of foreign capital.
- political force majeure.Closing travel abroad for certain categories of citizens (military, representatives of the Ministry of Interior, Ministry of Emergency Situations and other target segments) and a decrease in tourist traffic by at least 30% are not allowed to provide the planned volumes calculated with credit commitments.
It is only those reasons that on the surface.Taking into account the small business marginality and thus high risk, expensive sources of financing, the need for funds to pay credit obligations to the carriers, foreign partners, the frozen deposits to cover the risks the collapse of the national currency, and much more, it seems doomed in this sector of business.And acquire rhetorical question "Why tour operators going bankrupt?".
New Year's - the old problems
crisis, as mentioned above, like a pendulum.Unreasonable excess leads to the loss.The eternal dream of man to wake up on the first day of January in the new world - is, of course, a beautiful utopia.What to expect from the current state of the market?Why bankrupt tour operators?2014 ends, and what to expect next?Most likely, in the storage mode will work all the tourist community.Application-level "we are all fine" is unlikely to have a well-grounded.Can not systemic crisis not to hurt each participant.
Change pointers mass tourist flows from West to East - is not the solution.Of course, much of the finance will not be exported abroad.But is domestic infrastructure master these tools?
I myself!
This motto has always been a companion of Russian realities, and now against the background of what is happening in the tourism business, more often a call for independent travel.Everyone is familiar with the position of a child trying to master the adult life: "I did!"It is commendable, but a civilized society does not fit.There is a concept of specialization and professionalism.Independent travel - it is only one form of knowledge of the world.The great misconception is that you can save by bypassing the services of professionals in tourism.He was, is and will be a significant element in the service sector, whose members are experts in quality recreation.
Out of the crisis
Out there.It is located in the same place and the entrance.The situation in the tourist industry begin to change with the system.Economic, political, foreign and domestic.The systemic crisis has revealed the inability of political forces to solve the problem not by anyone, but through joint efforts.The principle of political tolerance could not stand the test of strength.In war there are no winners, the ability to negotiate and find a solution - an indicator of the level of civilization.Therefore, good prospects desire for her.
Currently under consideration is a series of preventive measures about preventing the negative consequences of termination of the operators.But they all basically involve an increase in fees to cover costs in the event of bankruptcy.Thus, a further collapse of the operators and the problems in the tourism business are predictable situation.Attention is focused not on the prevention of the causes of bankruptcy and to pay the consequences.Therefore, the fact that the possible insolvency of tour operators recognized a priori.
Tourism in Russia
development of domestic tourism in Russia is advertised widely in the media as an alternative to foreign rest.The reason for this patriotism is as follows:
- opportunity to keep finances in the country;
- growth of foreign currency makes it impossible to bet on the segment of the solvent population average (calculated on a direction of mass outbound tourism);
- the prospect of development of the national infrastructure for rest and recreation;
- eliminated the risk of default (and the associated financial losses) of tourists in the event of the insolvency of operators from abroad.
Travel to Russia - demanded service by the population.But even here there are problems.Due to the redistribution of flows there is a threat not only to increase the prices for holidays in places of accommodation.The main problem is transportation.Even when there was a slogan "stay in Russia," it was quite difficult to meet the demand of Russians for transportation.Therefore, the situation in the tourism industry can not be resolved through the development of travel market in Russia.At least at this time.
East or West
One of the reasons that created instability in the tourism sector, steel measure of economic and political sanctions against Russia over the situation in Ukraine and Crimea.It is necessary that a certain time period has passed, until it becomes clear that the loss of all sides and do not give significant benefits to anyone of the participants in the confrontation.A significant reduction in business programs in this area and the depreciation of the ruble against the euro in addition to the sanctions - another answer to a question about why the bankrupt tour operator.
order to build relations with the East and indemnify the western direction, it takes time.So while talking about the stabilization of the tourism market prematurely.
East version of the development of tourism
Southeast Asia, India, the UAE may give a chance and prospects for the development of the tourism industry, if indeed will form a common economic space, provided by the single currency.Temporarily.Because it is impossible to replace the West East, as well as Russian tourism - foreign travel.
Life Saving
crisis in the tourism sector reveals not only and not so much the problem of the operators as it is imperfect system capabilities of the state.The bankruptcy of legal persons should be directed to support the troubled economic actors.The process of external management aims to resolve conflicts, to help keep the image, reputation and financial rehabilitation of troubled tour operator.All this is not to Russia relationship.
Why bankrupt tour operators?Itself bankruptcy is declared at this stage of the "cancer", when it is impossible to take anything.Should probably be some economic regulation of mutual obligations, breach of which raises the question of assessing the financial condition of the tour operator.And only on the basis of data analysis decision on the external management of the company, in order to avoid the disastrous consequences of the inability to perform the obligations under the contracts.
