in discussions about the benefits of free copywriters to corrupt the paparazzi broken a lot of copies, and the number of arguments on both sides for a long time has passed all conceivable limits.One of the main arguments freelance freemen - wide girth for the articles.Say, any journalist in the service of Her Majesty the media writes well in one area, while a professional copywriter should be equally easy to talk about the fashion of the XIX century, and recent discoveries in the field of nanotechnology.Well, the argument is quite reasonable, one might even say - indisputable.But a couple of months of seo engineer made me think that the diversity does copywriters better journalists, but just gives us more room for creativity, and even makes life easier.How I was born this thesis?Well, it all started with a job in a new advertising agency ...
Where did the newly opened firms may receive orders?A large-scale advertising campaign - is too expensive for young entrepreneurs.Old ties, past clients and friends - of course, the optimal audience, but they are not so much.Where is the search for customers?It is at the stage of such torment superiors and comes to my mind the perfect way out - to offer their services to partners from other spheres of activity.And this turned out to be our agency just printing.Since then, and I began my excursion into the complex, convoluted and confusing world of printing.
However, it all began just a very harmless - by writing a few articles on the subject of printing our own website.These first texts were written quickly and easily - a basic understanding of business cards, flyers and other products printing at me, like every modern man was.So basic information, a little concrete in the spirit of the competition, more beautiful words - and voila, the page is full.Then the printing for me still no different from the rest of our activities, and the signing of the agreement on the promotion of the first printing house special value nobody gave.However, sitting for writing text on the site, I found that the second article about me to write a small noticeably harder.Repeat the same idea twice did not want to, but for a different view of the problem needed to study it in detail ...
Omitting a detailed description of my search of material for the third and fourth articles on flyers, booklets and indispensable business cards, I can say only one thing - if ever-nibud my skills in copywriting will cease to be popular, I can safely go to get a job to the printer.Perhaps I was still unfamiliar with some of the technical details, however, about the history and purpose of the business of printing I can publish a book.And now I think that writing about something only once much easier.So, listening to the ideas of the authorities to create one more site for printing, I begin to truly empathize with "narrow-minded" journalists ...
