present level of development of market relations in the different countries of the world contributes to the scope, dealing with services.It is gradually becoming one of the leading sectors in the national economy, as well as an important aspect of cultural and social life of the population.Maintenance activities include a large sector of public relations, engaged in the production, development and provision of various services.The foundation of this relationship is the organization of the service process and bring it to the optimal position with the convenience of the customer.The development of market relations and the emergence of free competition was a turning point for the orientation of the service sector.Her work is increasingly focused on customer needs and improving the quality of services offered.
Service activities of any enterprise would be successful if it is based on competent management of marketing activities, based on the study of the consumer market.One of the most important factors of services that attract customers is the quality of their provision.There is also a condition in which the position of the company in the field of service will be stable, and therefore the result of the activities will be a steady income.This is the optimal combination of quality and price.
successful service operations based on eight fundamental rules that contribute to its efficient organization:
1. Strategy.Each segment of the market need to offer a level of service that the customer will be considered excellent.The promised consumers a guarantee that the company will fulfill its obligations must be set forth in a small, containing no more than a hundred words, text advertising.
2. Communication with the consumer.For the formation of lasting relationships between the customer and the company, as well as for the necessary consumer preferences, the company must distribute promotional materials on its proposed safeguards.The obligations assumed by the service company must satisfy the desires of consumers and cause them positive feelings.The image service created promotional materials, you must create alluring.The careful forethought and requires strict observance and the atmosphere in the room where the client is receiving, and exterior maintenance staff, fast and accurate responses, etc.
3. Clarity of requirements, which the company makes to its employees.You must have internal standards, compliance with which should become the norm.
4.-functioning supply system.Delivery of spare parts and representatives of the enterprise call service should be very simple.
5. Training of employees, members of the service staff providing services.
6. Aim staff, indicating the inadmissibility of defects in the work.
7. Creativity.This rule is always looking for new ways to provide services to best meet the consumer demand.
8. The constant concern for creating a strong service organization and about its effective work.
Service activities aimed at providing a full range of services should be based on the client's request.The company has engaged in service, must fulfill their warranty obligations relating to the quality and impact of its work.
structure of the service sector is conditionally divided into two groups.The first of these is the sector that produces tangible services (transport, trade, housing, etc.).The second group is engaged in the provision of intangible services.To him belong the activities of the security forces and the army, administration, health, education, science, etc.There are kinds of public services, linking the two groups.For example, a service activity in tourism includes the provision of transport services and education (excursions).
