for new webmasters and SEO-SEO is very important to know that a ranking of interchanges.What is it and how to apply it - read this article.
Ranging - is ...
This term, in spite of its complexity, concerns one of the most basic things when optimizing your site, namely the construction of its hierarchy in the search engines under the influence of user requests.Not quite clear?Then the answer in simple terms the question of the ranking - it is.This term implies that the content of the web resource request specific user and placement results in higher positions.
That is why the webmaster so important to the ranking of indicators that will improve the attendance of the resource and, therefore, increase the income from the site.
Ranking Factors
The main indicators ranking in search engines such as "Yandex" and Google, include internal and external factors.The former include:
- Text rankings.That is how the text of the resource corresponding to the user's request.
- quality content.This includes literacy text, its naturalness and uniqueness.With literacy and uniqueness is clear - we write according to the rules of the Russian language and do not try to copy the material already posted on the web.As for natural?This refers to the use of words in the text.That is, the search engine counts the number of occurrences of a word / phrase and compares it with the average value in the database documents.Thus text is checked for "oversleep" keywords.If the site is available profanity or adult content, the search engine at all may apply to a resource filter.
- Site Properties.Under this option understand age resource format of the document, the presence of keywords in the title, as domain area.Under the age of the site mean number of days or years from the date of entering into the search engines index and age of the evaluated web page.For the ranking it is a very important factor.For example, some requests "Yandex" hit resource blocks in the search results, if the age of less than one year.On Google for this purpose there is a "sandbox".According to the professional SEOs, life starts to rank well only after 3 years of "life".
To better promote your site use of documents such as html.They are ranked much better than other formats.If the title of the document and its URL-addresses have keywords, the search engine may apply a filter to the resource.Quality domain zone will also affect the rankings.What is it?This is the place where your site is registered.If it is placed in the zone or area spammed with low confidence, you should not rely on high positions in search results.
External factors ranging
- static factors.They do not depend on which query search engine must determine the relevance of the document.These include page rank, Alexa Rank, etc. D.
- Dynamic factors.These include relevant text links the user's request.
Conclusions
Each search engine uses its own method of ranking.An example of how search engines do this can be found directly on the main pages of such sites.Such companies, as "Yandex" and "Google" are interested in covering some of the functioning of their robots, because it directly affects the quality of search results and, consequently, the level of user satisfaction.
very theme of optimizing Internet resource for search engines is quite difficult and extensive, so we hope that at least a little to answer the question of rankings - it is.
