What is a banking product?One definition says that they favor the certificate (or a document), which was released-bank financial institution to serve its customers and conduct operations.If we speak in plain language, then, for example, consumer credit is a product of the said loan agreement, which regulates the relations between the parties of the transaction.
noteworthy that banking product for a long time did not have a clear definition.But by the long debates on this subject and analyzing the work of financial institutions still got to identify those elements that are its components.For example, it is considered a basic element of technology that determines the type of a product.These include savings and current accounts of customers, deposits and loans.It is believed that in the near future, a pledge has lost its position in terms of importance.Lender will be more interested in the financial condition of the borrower.Reduced attention to financial security will cause the activation of entrepreneurs who want to do their own business, according to bankers.
is often confused with the bank product service.Under the latter should be understood set of operations for customer service.Distinguish following its variants:
• all kinds of advice;
• management of cash flows;
• help broker in the course of securities;
• investment services;
• Insurance.
remember what states given at the beginning of the definition?So, according to him, the bank is the product of the following types:
• currency transactions;
• corporate loans and commercial paper;
• savings deposit;
• storage of different values;
• checking accounts;
• Lending state.
feel the difference between himself and the service?
process automation that extremely developed today in the society, are a great tool that, if necessary, will allow us to bring to market new types of banking products.
If we talk about the current situation, the most popular type of "meet customer needs" is a package service.As part of his physical and legal entities can use the whole range of services.And the higher the fee package, the greater number of them.
And now let's see what kind of there sales channels of banking products.First, it is working directly with the client, who came into office.And here we should talk about selling a product that interests him directly.From the first follows the second way - cross-seyling or cross-selling.Its essence lies in the fact that a person receives not only for what he has come, but something "in the load."The most glaring example - credit card "in the appendage" to the salary.In addition, to date, many bank financial institutions have successfully mastered the electronic sale.Most often, they are implemented through a system of Internet banking.It is also impossible not to mention a way to promote their services through media channels.Although it must be admitted that the performance are somewhat inferior to those of the electron.
