price of the product is a universal controller manufacturer-customer relationship.This is the same figure by which products will be purchased (or not buy) and, accordingly, the seller will be able or not able to carry out their activities.
correct choice of prices - the key to the success of fiscal policy producers.In world trade practices accumulated enough information about the basic principles of price formation and the factors influencing them.
From what determines the price?
consider the main factors influencing the formation of market prices.There are several:
- number of market agents (buyers and sellers).The higher the number, the smaller the price fluctuations.
- independence of these entities.As a rule, the smaller the market sellers or buyers, the greater their ability to influence the price formation.
- A variety of product lines.The higher the value, the more stable position on individual products.
- external constraints (time fluctuation ratio of supply and demand, government regulation, and so on. N.).
How is the price?
real price - the number of units of a currency, which the buyer is obliged to pay the seller.The basic rule here is that - the inaccessible (Exclusive) product, the more expensive it is, and the less willing to buy it.The shortage of certain products to consumers generates a higher price per unit, which automatically reduces the demand and calls his proposal.
price fluctuations in any group of products influences their release.When the price increases, production and sale of the product becomes attractive to a large number of manufacturers.As a result of saturation of the market prices decline.Some manufacturers are forced to leave the game.
Thus, prices forced producers to adjust the amount of manufactured goods.This is due to the phenomenon of demand.
demand as a concept
Anyone in need of a variety of material goods.The vast majority of them it does not create itself, but comes for them to market.But for the acquisition of the desired buyer should have a certain amount of money.Requirements Demonstrated ability to pay for the right, and there is a demand.
Thus, demand characterizes the relationship between the weight of the goods that people are willing to pay, and their cost.E. The demand directly depends on the price.If you change the price of the goods the seller must calculate how this will affect the demand and, consequently, sales.
pricing mechanisms based on a clash of interests of buyers and sellers.This largely spontaneous process operates continuously and is characteristic of any market economy.
Another component of this mechanism - a proposal that is. E. The amount of output that manufacturers in a given time are ready to offer the consumer at a specific price.The fact that the result of a "meeting" of supply and demand is just the real price of the goods or services have heard, perhaps, everything.
Red price - what is it?
market price or the price of equilibrium - is the one in which the goods will be exchanged for money - no more, no less.Always whether the goods offered for sale at a price close to the real?How to evaluate the "fairness" of the requested amount?It is no secret that the rise and fall in demand (and with it the prices) for the same goods is influenced by many different factors - from the seasonal fluctuations in demand to leaked information about the poor quality of the product.
That is when trying to subjectively assess the "legitimacy" of the appointment by the seller of a particular payment for goods or services was born, probably, the term "red price".
What did he mean?Most people have heard it many times in my life, and "in use" each represents approximately what it was about.But let's look at how to interpret this concept dictionaries.
Give encyclopedia!
Economic Dictionary interprets it as the greatest, t. E. The highest price you can pay for any goods.With him in solidarity synonym dictionary and phrasebook.
At the same time, according to the definitions given Law Dictionary, the term "red price" has two meanings at once.The first of them - this is the price that will suit both parties to the transaction - and the seller and the buyer.The second value - the amount that the buyer calls in response to the excessive (in his opinion) the requirements of the seller.
It is in this latter sense the term "maximum price" and stuck both in everyday life and in the Russian literature."Yes, a red price - a penny!"- They are usually a cheap and low-quality goods, which are trying to sell at exorbitant prices.
This concept is found in the value of the works of Russian classics, such as "Dead Souls" by Nikolai Gogol, or "Peter the Great" by A. Tolstoy.
Thus the expression came into use.In currently used most frequently in this sense.
