Now the entire population of our planet pays a lot of time tracking the news.After all, to be aware of all - it means to be best man.But do all have an idea of what the media?
media concept
media - the means by which information is made available nowadays.They are characterized by several features:
- targeting the masses.
- clarity in understanding.
- spread apart the character, as well as production information.
- periodicity necessary for the formation of trust and recognition from a certain group of people.
generalized classification of the media
media are divided into different categories according to certain criteria, the number of which is not strictly fixed.However, Russian legislation identifies the main ones are as follows: types involved regions, as well as the types and functions of the media.Separation by type is as follows:
- Advertising.
- Glossy.
- Social and political.
- Infotainment.
- Business and others.
Regions involved the media, affect the area of broadcasting.Such media include Moscow, foreign, regional, and so on. D.
There is also such a thing as a "kind of media." It features a method of conveying information to a specific audience.Nowadays the world uses these types of media such as:
- periodical (various magazines, brochures, flyers, newspapers, etc.).
- TV and radio.
- Special media.
- as well as online resources.
total species characteristic of the media
often remain a mystery for many people, even the most frequently used forms of media companies and their characteristics.So let's look at this not so difficult as it seems at first glance, the question.
First of all we will focus on a periodical.They called just coming out at least once a year, has a constant name, as well as the publication of a particular number.
view of the extensive development of this mode of information dissemination, it also received a more detailed division.
Types of print media include such well-known as:
- Magazines - periodical containing a variety of articles on topical political and social, scientific, business and other issues.
- Newspapers - periodical offers relevant, but quickly goes out of date information that goes through a short period of time and having a variety of content.
- Almanacs - collections specializing in the publication of literary and popular science works.
- Print media types also contain other categories of less well-known mass media.
Other categories media are characterized as follows:
- TV programs - community of audiovisual communications and transmission, broadcasted by a specific signal frequency spectrum.Constant name and periodic airing required.
- radio programs - complex audio messages, broadcast in the form of a specific electromagnetic field, as well as TV programs.Constant name and frequency of the output is also required.
- Special media - those publications for which there are specific rules for the registration and dissemination of information by law.These include the publication of erotic somehow exploiting interest in sex.
Media advertising
nowadays gaining increasing popularity advertising products, greatly facilitates the search for buyers of goods and services.Also, continue to appear different types of advertising.The media are very many, so just consider them.
Advertising in print media. main advantage: a one-time payment - unlimited storage.Duration of the ads in such publications is unlimited.Therefore, the press rarely placed such current information as news about promotions and discount programs, but the total is placed about the company in general.
Radio advertising .Often used to draw attention to specific target audiences: motorists, young people, pensioners and so on. D. Advantage - unobtrusive offer their goods and services, as well as information about promotions.
TV Ads .Given the high cost of the advertising campaign on television, conducted a detailed monitoring of the entire target group, in order to avoid unnecessary costs.
Internet advertising. has extensive coverage of the audience, regardless of her age, and is quite effective.Most customers used the possibility of rapid transmission of information on good suggestions.Most often, such an advantage appears in advertising in social networks and banners.
Options Media
Now, having knowledge of all aspects in the field of media, you just do not know their purpose.By eliminating this area will investigate the basic functions of the media.They are:
- Information: essence is to notice the target audience on issues and events of various types.Estimated
- -komentariynaya: reported and commented by experts reviewed the facts.
- Cognitive-learning: used to replenish the store of knowledge of the target audience.
- manipulator: the impact on the mind and the subconscious of people in various areas (often in politics).
