last two years are increasingly appears the question "how to make commercial offers in order to successfully conclude the deal."It came with an ulterior motive, because of how the right of the document, depends on the welfare of the enterprise.There are some simple tips to follow that can achieve the desired effect.
What is a quotation?
Offer (CP) - A tool for the sale, which expresses the sender's intention to conclude a contract with the addressee.That it is the first step to explore the potential client company.It can be described by the service or products, but the main difference from the manual price list - the motivation of the client to take advantage of the offer.
How to write business proposals?Features and structure
In fact, this kind of text subject to the same principles as the selling texts: brevity, integrity, capacity and motivation to action.Manual can be directed to one or a group of legal entities.
most important information should be at the beginning of the document.Its purpose - to interest the reader to read to the end.The fact that already in the first minutes of a person decides it is necessary or not.To generate interest, it is necessary to write a specific service and benefit from them.
CP be drawn up on the following structure:
- emblem enterprise, contacts (face sentences);
- cap (date of dispatch, the number and type of document);
- topic sentences (the utility of a product or service and the organization you represent);
- are (clear title and the description of the products offered, what benefits it will bring to the customer specifications, the advantages of buying from you, the price);
- opinion (information on high service and quality in the future, requests sent successes, prospects);
- signature of the recipient to continue the relationship (contact name, position, phone, e-mail).
Principles of Quotation
If you want to know how to make a competent offer, remember the following rules:
- The KP should consider the vocabulary of the target audience (for an accountant - the accounting terms for the programmer - computer), but be careful, scientific words should not be cumbersome, it is inadmissible to use them too often in the text.
- in KP to properly construct sentences and to provide information so that the reader can easily perceive it.Do not use a common expression, but rather stating a fact.For example, instead of "notebook« Asus »- the best by far" better to write "notebook« Asus »- the number 1 in the ranking of the magazine" PC World. "
- third step compilation manual - a message urging the customer to call a company.In this case, you can write: "If you have any questions, call us."
Common Errors
Young businessmen who want to understand how to make offers, to create the document in question often make the following mistakes:
- is not an accurate representation of the product or service (what is sold and what it should be);
- client impose all services of the company, rather than specific, he needs;
- are not sold on the benefits of the product and its characteristics, that is, it makes no sense to describe the goods without the example of his particular use.
How to write business proposals.Making
optimal format manual is readable text (font Arial or Times New Roman) on A4 paper.If the document is sent electronically, it is even less likely to stay not thrown in the trash.In this case, its first line a few seconds decide the fate.
Now you know the algorithm, create an offer.An example of such a document or a sample can be found in specialized publications.For a more effective action should refer to the companies that make up a professional manual and help you expand your business.
