phenomenon of the modern economy is that knowledge appear as a special organization of the commercial activities of the emerging paradigm.Knowledge became not just an independent factor of production, as a central element in the whole system of factors.Their diffusion and spread globally determine the complexity, ambiguity and fragmentation of the modern economic system, thereby greatly complicating analysis of the main trends of its development.The knowledge economy is a mixture of directions, forms and subcultures, which leads to the formation of a new type of relationship in the market system, increase the number of factors needed for successful and efficient business.Dynamics requirements for products, goods, services by consumers is determined by the simultaneous co-existence of different systems of values, preferences and lifestyles.
In a society based on knowledge, types of service activity, the acquisition of a product is increasingly associated with social actualization, causing transformation of representations about the product as a necessary element and the possibility of cultural or psychological individualization.The formation of such an economy is accompanied by not only changes in market and economic position of consumers when changing traditional activities, but also the fragmentation of the market.Modification of its characteristics due to the radical transformation of the meaning and impact of social and economic institutions in the development of individuals, a high degree of sensitivity to the knowledge of the time factor.Modern business entities carry out their activities and the building of competitive strategies in a large number of unpredictable and difficult to identifiable environmental factors under the influence of the enormous volume, intensity, and increasing the rate of change of information, which, in turn, transform and activities of businesses.These trends are changing perceptions of the role and methods of management of the company, what activities would be most preferable for it.
use of the potential of entrepreneurship leads to a change in organizational forms, structures of economic entities and the formation of new types of contributing to the realization of creative individuals.Establishment and operation of a modern company based on continuous innovation orientation, economic viability, cooperation and specialization of labor, technological relationships of production processes and activities.A characteristic feature of our time is becoming an increase in the integration of management, due to the transition to a horizontal structure with a minimum number of levels between the leadership of the organization and the actual perpetrators.Such activities and organizational relationships in the company are not built in accordance with the task, and by highlighting key processes with specific objectives.This approach eliminates the communication does not create added value.
for the financial sector is also beneficial socially responsible behavior - the growth of stock quotes, sales, recognition products.Social responsibility is one of the mechanisms of action of business on society.Its implementation in a society based on knowledge, manifested in the form of various initiatives and large-scale social programs - sponsorship, philanthropy, competitive mechanisms in the field of education.A key differentiator of social responsibility from the traditional charity are, firstly, not only to assist those in need, but also to find the most effective ways of helping, and secondly, the solution of social problems with minimal organizational costs and, thirdly, voluntary, covering duties administrationentities unilaterally.From this point of view, the most widely used models are the use of the payment of interest on capital, which is formed by donations of subjects of entrepreneurship and registered funds of funds (scholarship support).
Choosing a method and sources of raising funds determined by the specific socio-economic conditions of the region and scope.The mechanism of social responsibility helps to strengthen contacts between the shareholders, employees, subcontractors, customers, local authorities and all interested parties.The mutual interest of the state and business in the institutional reforms, in protecting competition, the formation of organizational structures and methods of regulation of the market transforms it into a technology collaboration with a powerful consolidating potential.
