In the third year, having decided to start work on a specialty (PR) - I was faced with important problem.It turned out that, despite the good level of the majority of core subjects, in fact, I do not know anything.However, my classmates, made repeated attempts to get a job, tell me that they suffered the same fate.Why is this happening?What are the reasons the students, who studied well in their field, are faced with?We have excellent teachers in the institute!I believe that they are trying hard and sincerely want to give us knowledge.
telling us about the kinds of colorful PR, they believe that we certainly need to know the characteristics of each of them.So when you come to work, in the belief that the knowledge of the public relations of all colors immediately provide career growth, but in reality it is not so.Naturally, the instant dismissal will not follow, but will begin immediately and the first problem of mistakes and errors, alas, there will be many.
Of course, there is the option and to step on the rake, which have already been tried and tested by hundreds of students to me.But after all-I would like to learn from the mistakes of others.
But who?Who will help, will talk about the problems that can be easily avoided in his first work days?Perhaps many otvetyat- "go to college, do not miss, and everything will be fine."But the institute is a priority is the theory, not practice.It turns out that the study accounts for their mistakes, which are then beautifully called "experience".And if you think about it, the problem is solved surprisingly simple.One has only to listen to the students those that make sense in PR, and it turns out that all surprisingly easy and much more fun than dry theory.
And who understands the practical PR?I do not whether the graduates of universities who have completed training a few years ago, and now gain experience and knowledge, have an impressive list of 'first error'?
There are several types of PR professionals.For example, those who call to the publisher with the phrase "our director 45 years, write about our organization." Do everything on a template, absurd, ridiculous. But there are others. Those which want to be. Those who use 100% of theircreativity. who see the possibility of public relations and the need for them. And they have a story to tell. And that they we want to study, to learn how they achieved such heights that it requires.
But for some reason they do not come,do not share experiences and knowledge, do not tell ... And the students packed their own cones or realize that PR is not something worth devoting his career. Once one of the teachers said, "Most of you will work as the director of recruitmentStaff, some will be engaged in advertising or sales, and only 3% will work on a specialty ".
However, in fairness it is worth noting that when I will achieve some success, I do not go with the poster" I want to tell a lot about students' nearest university.Therefore, I would like requesting to solve this problem, "low light practice."As variants of its solution can organize committees of students who are day and night to look for those wishing to share their experience, inviting speakers and practitioners, telling them about the pros and cons of working with students.
and practice good, but how flattering when you're called to the university with great interest and listen and remember your every word!AND PR again, for them it is not bad, new people will learn about your company or project, tell friends, friends ... And students benefit, knowledge is not books, and the most that neither is real, practical, getting on his experience.But the experience - the power!