strategy - a comprehensive plan thought out in advance, which is necessary to achieve the objectives of the enterprise and accomplish the mission.The most common strategy is developed by senior management of the enterprise, which helps managers at various levels of management.Types of policies are very diverse.Each of them pursues certain aims, is therefore used only when it is really needed.Consider the main types of strategies that are most commonly used by enterprises to achieve their goals.
Types of enterprise development strategies
Strategy opportunities on the markets / products
· product development - is effective when the company enjoyed great popularity among consumers.You can try the following: the use of standard (traditional) means of distribution, making emphasis in advertising that the new products of higher quality than the older, more emphasis on the new models, which are closely linked with the already installed products.
· Deep penetration of the market - is most effective when the company is working on a familiar, not glut the market.The main thing here - to reduce production costs.You can use: intensive advertising, discounts, incentives to establish control over the competitors, to sell the goods at a lower price than the competition.
· Development of the market - is effective in expanding the market, when new applications popular and famous products.Actions Company are as follows: penetration of regional markets, the desire to increase sales of existing products on the market, reach new segments of the market where demand is not satisfied with the practical, to promote the use of goods put greater efforts.
Integration Strategy
· Progressive - implies growth of the company through the acquisition and use of crops, which are located between the manufacturer and the end user.
· regressive - suggests the growth of the company, which will be implemented through the acquisition of new raw materials and the creation of subsidiaries making deliveries.
· Horizontal - actions directed to the absorption of the company or its competitors to establish stricter monitoring of their activities in the market.
diversification strategy
· Horizontal - to find ways of growth in existing markets by promoting new products, different from those used.With this new product is to target existing customers.
· conglomerate - expansion of the company by production, which is technically not related to previous products.
· Concentric - search or the use of existing business and additional funding opportunities for new products, goods and services that are similar to existing products, goods and services enterprise.
Continuing with the kinds of strategies that pay attention to the following:
Strategy in relation to the product
· Low cost - directs the company's management on the mass production of goods, which can be due to lower prices and minimize costs.
· Concentrations - directs management to work with unique or highly specialized goods, services, products.
· differentiation - is the issue now an attractive product that will interest consumers.This product is available in several versions, iedifferent design, quality, package.
Strategy of small businesses
· optimal size - is used in the areas of business that generate small profits for large enterprises.
· Copy - sends small businesses to produce products that will be high-quality and low-cost analogue expensive products well-known manufacturers.
· Use the advantages and benefits of a major producer - an example would be a franchise - the contractual relationship between small and large producers, under which the small producer is entitled for some time to use the trademark of a large manufacturer, use its technologies and equipment.
· Participation in product major producer - the point is that the large companies engaged in the issue of complex products, and through all the stages of production on their own, need to organize small-scale production, which is not always effective and payback.That is why a large manufacturer to stop profitable small-scale production and just purchase products from the latter.
Reduction Strategy
· «Harvesting" - the rejection of a long involvement in the business to get more revenue in the short term.
· Elimination - "union" of enterprises when one of them is eliminated in order to reduce the costs of the joint operation.
· Partial spending cuts - a temporary short-term measure, which aims to reduce production costs, the reduction of personnel and recruitment, reduced the production of goods with the appearance of a credible threat of crisis.
· Partial reduction units - sale or closure of unprofitable, unviable units.The main objective - to get funds for the development of a long-term business, innovation, etc.
Thus, the kinds of strategies - is a powerful tool for the development of any, even the most disastrous enterprise.It is because of their diversity can choose the most appropriate strategy to exit from a particular situation.Types of strategies allow the company to bring to market their new products successfully organize the sale of old products, introduce new technologies in the production of short, benefit where it previously was impossible to remove.
