absolutely any human activity is a relationship of "subject and object."The first - is the one who is spiritual and material structure, who radiates activity, which is aimed at the object.The latter, in turn, is opposed to the subject and the fact that it is directed at.
With the development of social relations of material and practice cognitive stood out, where subject and object gain ratio of knowledge.It is the collection of reliable knowledge about the world with the help of creative participation.In this case, the subject appears in the form of cognitive energy carrier, its source and the object - in the form of what it is directed.
theory of knowledge, we can say, is an integral characteristic of a person.Throughout the history of society can be seen as a process of development, gain experience, etc.Knowledge - a very important process in the structure of human needs, which is expressed in a desire to understand something, to curiosity, spiritual quest, and caused the internal needs of the society, its values, goals, human beliefs.
Consider a pair of "subject and object" for example, copyright and marketing.
considering it in an objective sense, we can define it as a set of rules that govern the relationships that occur during the creation and use of works of art, literature and science.In the subjective sense of copyright - it is possible.They arise when the creator of the generation of a particular work of art, literature and nauki.Esli talk about the first field, it is a segment which is aimed at the development of technical progress and culture.Its task is to the interests of society and the author combined to stimulate creative activity of people and multiply the spiritual values.There are objects and subjects of copyright that enhance the understanding of this concept.
subject may act as a single person or a group of persons (co-authors), translator, author of an audiovisual work, etc.Furthermore, speaking of the translators, the author - is not only the person who created the original work, but also a man who translated the text.
Regarding market relations, subjects and objects of marketing - a different market participants, science, commerce, education, etc.The first in this system are the consumers, dealers and manufacturers of a product.Buyers and sellers are households, businesses and the state.
marketing process objects traditionally considered goods and services.Also among them is credited with the territory, the idea projected or existing organization, as well as offered for sale and some people (eg actors), etc.In a broader sense, the object of acts of marketing any product that is offered to exchange for any good.
Unfortunately, many people are often confused between the concepts of subject and object.But if you talk in plain language, the first - who is, and the second - that's what.
