First we need to say that Google appeared in March 1996, with the implementation of the joint research project at Stanford University students.When writing his thesis, Larry Page on the recommendation of his supervisor chose the theme "Development of advanced technologies for a single, integrated and universal digital library."Then he was joined by graduate student Ph.D.Sergey Brin, a native from Russia.
Google has become famous and loved by the users of the Internet space easy and convenient interface.At the beginning of the project founders refused to advertise, but soon they changed their decision, and now the advertising business within the Google search engine is their main income.But it is important to note that the ads are basically just text, consists of keywords and costs $ 0.05 per click, it does not slow down the speed and does not clutter the design.Many competitors in this market were trying to enter a new market and to master advanced space of the Internet, but for some reason they did not succeed, while the renowned companies manage to skyrocket to this day.
Google's mission is focused on the end customer
basis of the company's mission is to organize and systematize all the world's information and strives to make it as accessible and useful.It allows you to bring the message of the information to the target audience of the specific goals and objectives.
Google is world renowned for its distinctive characteristics, let's consider them:
- company employs only the most highly qualified specialists, the company employs the best and most worthy.Employees are selected very carefully and strictly, on terms it can sometimes take from six months or longer.
- Among Observe corporate culture, there is the golden rule of "20%", which means that all employees one day a week can engage in their own projects.In case of successful and efficient project, Google improves employee career ladder and fully funding the project.
- emphasize quality.The philosophy is that it is best to do one thing, but you must do it extremely well and efficiently.Whether it's email service, video portal YouTube, office suite, Chrome Web store, or Picasa.But this is only an additional direction, and very search engine Google is at the heart of all - is the basis of all activities.
- unique design of Google search pages are always updated regularly, whether for a holiday, for special dates there, but the positive image on the homepage always appreciate posetiletey.
- At Google's always a creative approach to everything and flexible attitude and high klientorientirovannost.It is important to always be accessible and have the opposite contact with his audience.The best thing the company does through blogs, with their subject matter is very diverse.Some blogs narrate about the products, innovation, and the rest - are personal blogs of employees working in the company Google.One of the most popular - is the blog of Matt Cutts in subscribers which all self-respecting SEO-experts.
should be noted that in February this year, the value of Google has reached record levels, designating $ 800 per security - share.Last autumn the price marker search giant held $ 700.Then, at the end of the year it has been leaked about the bad results of the Company for the third quarter of the year, which immediately had a negative impact on the stock prices of shares on the stock exchange.Followed by the excitement and anxiety of many investors and securities holders.Due to the permanent growth of influence and dominance in the mobile market as well as increased confidence in the consistently high profits in a retrieval system, in the short term we have been raised on the stock exchange quotations.
Currently, Google ranked fifth in the ranking of the most expensive and most influential companies in the world and the value of the US corporation is more than $ 245 billion.Experts believe that such strong growth is due to the company's share successful advertising business on Google, growing daily activate android, there is a very high demand for the product itself, as well as trendy computer tablet Nexus 7.
