In support of the international campaign Shine Strong famous brand Pantene is a new video urging women to think about how often they unconsciously apologizing.
Shine Strong campaign began in December 2013 with the video "Labels."
theme of gender bias and double standards in the workplace, where women and men in the same positions perceived in very different ways, proved to be so urgent that the video attracted over 46 million views on YouTube.Established in the Philippines, this video has gained popularity around the world.
Last movie Pantene «Do not be an apology" involves another vital topic - how often women apologize even when there is no reason for this.
Women unconsciously feel guilty every day losing confidence in themselves and their abilities.In this video, Pantene shows the most common situation where women apologize unknowingly, positioning themselves as victims.
The campaign encourages women to stop apologizing at all but offers to do it only when it is really appropriate and necessary.As in the video "Labels», Pantene expects to address topical issues of prejudice and stereotypes that prevent women feel free and strong.
«Pantene is committed to helping women around the world become stronger and believe in themselves, - says Colin J. (Colleen Jay), president of the P & amp; G Global Hair Care & amp;Color.- We are confident that the campaign Shine Strong inspire many of them to change.The message that carries the video "Do not apologize," will resonate in the hearts of women, encouraging them to change their behavior, and help the world get rid of bias against the female sex. "
incredible success of last year's campaign, Pantene Shine Strong inspired to continue this important conversation to help women change, believe in themselves and in their abilities.Mission campaign Shine Strong - an incentive to overcome the prejudices of society with respect to the female sex.Moreover, it is designed to provide support to women who have shared their successes and achievements thanks to Shine Strong.
For more information about the campaign go to Shine Strong www.pantene.com/shinestrong.
