Banner size: how to choose?

One of the most popular ways to promote Internet is banner advertising.Dimensions banners placed at various sites can be very different.But the classic banner advertising is considered to be a rectangular graphic image created on the basis of JPG or GIF.

In recent years, however, growing in popularity gaining banners based on the new format, which is called "rich media".Banner size of the new generation is different from the "old" their "wrong", originality and dynamism.As a rule, they have sound, animation and "reaction" to the slightest movement of the mouse.The cost of creating these banners at times exceeds the cost of the work on the classical objects, however, as the price of their accommodation.

For some sites the size of banners, which they put at on a commercial basis, are essential.That is, the first thing to do when deciding which one will be your banner ads - to learn from the administration of the resource where you plan to put information about yourself, what size banners they take.In most cases, of course, you agree to have your advertisement in the form in which you like, but will have to pay for it.Think it needed these additional costs?

cost banner advertising directly depends on the size of the graphic image of the resource on which it will be placed, the duration of the placement and the place that will take the unit on the site.In some cases, the contractor can be included in the price and number of clicks made by means of the media outlets.

If we talk about the size, the most expensive, of course - the big banner.The standard size of the banner of the "biggest" - 728 × 90, where 728 - width in pixels, and 90 - height.Such advertising is also called stretching.It has optimum visibility and that clearly gives the maximum number of transitions.But long-term placement of this option could fly "a pretty penny", and a short period of demonstration of such advertising will not bring the desired effect.

Therefore, consider this: it may be advantageous to place a banner smaller size, but for a longer period.One of the most popular formats in the Russian-speaking Internet today - 468 × 60 banner.It has a very small size, but it is suitable to host the long sentences.In addition, its advantage is that it can be placed almost anywhere in a site as readily fit into the design.

But the banner 240 × 350 allows to realize lyuboyu graphical problem customer, but is much worse conversion rates.The thing is bad "visibility", because it is placed, as a rule, in the left column under the menu or the right-hand column of the site.And this is not the most "fish" places.

But whatever the size of banners by which you promote your website or business, ordering the creation of banner ads, refer to a single developer.He's your script will create several graphic objects of different shapes and sizes.Thus, you can not only save on the design, but also have a few options left to search for more favorable arrangements with all sorts of resources.