Development of marketing strategy of the project.

Development of marketing strategy of the project - is the foundation of any successful promotion of a product or service.Our agency offers the most comprehensive range of services from strategic and business planning, to develop a detailed marketing strategy and its implementation in practice, with the achievement of the planned results.Smart real-applicability to the real effectiveness, marketing strategy - our strong point!Our new information and informative article devoted to "the bedrock of" your success, developing a marketing strategy.

marketing strategy - a plan for a complex of measures aimed at promoting a specific product, goods or service, company or enterprise.This plan may include both large complex structure, and a brief tour of the main strategic elements, so to speak, for general use.In our agency, there are examples of the preparation of a marketing strategy for customers, consisting of 3-5 points, classical advertising presence, and complex scheme consisting of 50-80 points and a dozen paragraphs in each involving different methods of hidden advertising, creative, unconventional solutions,creation of information occasions, artificial news, the use of different elements, so-called "word of mouth" advertising, both at the point of retail outlets selling goods and services and the sale of products to corporate entities.

Development of marketing strategy of the company - a start that determines whether a business, a new project or a new product production, and perhaps innovative service demand.We have already discussed the importance of proper delivery of the product in our article "No sales," which provides examples of how diamonds transformed from useless mediocre minerals, "best friend" or as people sold their own lives, and other examples of high-quality marketing,we will not be repeated here, if you're interested, you can follow the link to the article, "No sales" and become familiar with it, it is highly recommended.Many interesting ideas in it can be found, in fact.It will be useful for both beginner marketers and business owners, faced with all sorts of problems and mistakes of marketing.

Advertising - the motor trade.That's all I know, but I use?And if you use it as well?How many projects, on which people had high hopes went collapse?Do you think the fact that they were not good enough?Or people do not work?Or someone stole a lot, and maybe the director was a fool?No no and one more time no.95% of all crashes and bankruptcies (we do not take the planned bankruptcy and fraud), this error marketing strategy or even its absence as such.For your product, a product or service, no matter where, no matter which segment, no matter what your audience, no matter how much space on your audience that you want, you have to sell yourself correctly.And this estrazrabotka marketing strategy.Returning to the same all the diamonds, I'm sorry if arrival has them, here, let's take for example, to select the primitive man for example?Large piece of roasted meat or diamond?I think the answer is obvious, because the meat he can eat, be satisfied, and have fun, why do it any stone?And now comparable to modern man?What do you choose from the two options proposed?Meat or diamond?The answer is obvious-back, right?What's the matter?Diamonds changed for 10 000 years?No.They also remained without a specific purpose (do not take the narrow nano-technology in the calculation).Changed their marketing coloring.Since diamonds made quality PR.

marketing strategy - the key to the right start and successful existence of any business, but with a caveat, it must still develop properly.If you want to do business for a long time and successfully if you do not open for a day or a month, spend their money on high-quality long-term strategy of marketing!Do not spare money on advertising, where it is "cheaper", then it is not in demand, and if you do not use - so does not work, does not return.If your advertising does not work, the sooner you stop to think about it and take action, the less later will cost less and will need to be corrected.Good advertising is expensive, you will not show for 500 rubles on national television not withdraw for them on the first line of the search engine, do not place a banner in a place with lots of traffic, but for 500 rubles, you will be offered, for example, to advertise in the newspaper, whichno one will read.The result of such a strategy: Cheap?Yes!Efficiency - zero.Effectively?No.Total costs 500 rubles, profit $ 0.But cheap.But if for example, to bring the site on the first line of search spend with 30 000, or even 100 000.Expensive?Yes!Effectiveness - 100%.Effectively?Yes!The costs - 30 000 rubles.Profit - the first month of 5000 rubles, the second - 15 000 rubles, the third - 40 000 rubles.Total for three months 60 000 rubles.Expensive?But good and indicators.Cheap advertising can not be good, remember this and do not head in the clouds!Recently came across an ad about finding "the contractor", to the execution of two advertising campaigns in Google and Yandex Direct Edvord respectively, it has been described by a bunch of requirements more than 500 ads on each, the price for each - about 600-700 rubles.Experienced professionals leaping laughed in the comments and bantered over such a "strict" customer.There were even proposals to make all free (jokingly, of course).Frightened when there were hidden suggestions Does anyone still tempted by these 600 rubles?And frightened both sides, I do not know what quality the customer will receive their campaigns, unless, of course, it simply does not "dissolve" these 600 rubles, as frightened and performers.So, remember grandmother saying: "Free cheese is only in a mousetrap," and for the quality of ads, which gives a serious impact, it is necessary to pay the fine, but it always pays for itself many times!Do not spare money on marketing and it will respond to you in return! :)

Article taken from the site of the advertising agency Online - www.yes-best.ru