Advertising on transport in Moscow received a huge spread among private entrepreneurs and large businesses.This type of advertising has developed from year to year, and today we have many possible species and techniques.Drawing paint on the surface of the advertising vehicle for a long time has sunk into oblivion.Today's technology is helping to publish information without damage to paintwork.The use of vinyl films for informational labels on vehicles not only helps protect the car cover, but at any moment to change the advertising, to add something else, or even to remove the sticker.In addition to advertising board no less widespread advertising in urban transport: a variety of formats used stickers, business cards, pencils, video monitors.
modern advertising technique in our country goes back more than thirty years.First, the ad spread in magazines, then started a television and radio advertising.In transport in Moscow it became flickering much later.Approximately in 1991, having only painted trolley.On their sides pёstrila ads household goods.This was only the first wave.Over time, the method of product promotion is pumped to the different varieties of public transport vehicles.Advertising on bus and minibus most popular at the moment.Advertising on buses in Moscow in the capital developed extremely rapidly.
easy to understand that this type of advertising came to us from abroad.Accordingly, the first promotional announcements in our country released specific foreign firms.Domestic firms quickly and admirably took the experience of colleagues from abroad.Advertisement on the boards of cars and trucks was not all the time such as we know it today.Then, when for many it was all different and exotic, the emphasis was primarily on the memorability of the brand.Like we know outdoor advertising in the period of 1992-1994.In the next three years we have seen rapid progress in this way of advertising.The range of promotional items has increased, have specific and informative.In 1996-1997 we began to appear naipervye advertising agency specializing in the development and painting advertisements on vehicles.Over time, strong competition, some disappeared from the business and formed 5-7 firms, usually common in the Moscow region, St. Petersburg and other large towns, many of them are working now.Outdoor advertising, which we see now began to appear in 2000-2002, when in addition to the advertising board started to arise and advertising on the screens, in the salons, etc.Advertising minibuses in Moscow and other towns gradually developed into a multi-purpose event to raise awareness of not only the people on the street, but inside the bus.Advertising shuttles and within allowed to withdraw a PR campaign for an improved level of performance.Now
research studies reflect that the most famous advertising electronics.Before that there was the other direction - food and household consumption took first place.This is not surprising, because high technology is rapidly evolving, and the manufacturer is trying to bring it up to the buyer any clear ways.With the evolution of science and develop and transport advertising - advertising by drawing ink we got to the widespread use of color printing.This type of large-format printing helps make high-definition images on a self-adhesive film.With new developments in the trolley advertising and other motor vehicles delights us with new form factors, unconventional approach and bright colors.
