Every manufacturer knows little to open a business, to establish production and start selling their goods.Whatever products, in his view, it was not justified and required buyers should try to make the product began to buy.Each step of production has its own nuances and difficulties, and that promotion of goods on the market - not the easiest.Today the market is littered with a wide range of products, and because each company wants to it was bought by its product.Then here you can not do without the development of strategies to promote the product.And it is worth noting that the start of such a strategy is not taken from the time when the product went on sale, and even if it only began to form.
methods of moving goods on the market can be called as the strategy of "push" and the strategy of "pull."
strategy "push»
promotion product on the market in this way implies the imposition of so-called commodity future buyer.This usually happens by means of advertising and a variety of activities that will stimulate sales of products.It should be noted that in this case the producers created advertising will be aimed primarily at retailers and wholesalers.To get their attention, developed a special offer, such as discounts on the purchase of a large consignment of goods.The result of such a strategy should be to build profitable relationships through which the product chain as it will "pushed" to the market.The beginning of such a chain is the manufacturer, a link will perform wholesalers and retailers, but the final link will be the consumer.It is worth noting that such sales promotion is quite expensive.The fact that many have to work with dealers and agents, and to attract them, you need to invest in commercial advertising.
example of the strategy of "push" may be selling goods for home delivery, demonstration of goods at exhibitions, increased discounts and special courses for resellers.For such a strategy has not been a failure, you need to carefully work out such details as the training of staff are involved in the promotion, as well as the selection of the optimal scheme of discounts.Staff should know all about selling the goods and be friendly with customers.Do not just make big discounts, because their action is directed at maintaining long-term cooperation.
strategy "Tang»
promotion product on the market implies an active advertising and promotional company with the involvement of different media.In short, you need to make commodity heard the greatest possible number of people.Seeing the bright advertising on television or read about in the newspaper quite good discounts, the consumer has to go out and buy goods.As can be seen, in this case the connecting links of the strategy will be the same as for the strategy of "push", except that they will be placed in reverse order, namely: first, the retailer will make wholesalers and wholesaler had to ask for a commodity manufacturer.An example of such a strategy can be any television advertising.
promotion product on the market by means of advertising today is considered the most effective.The more times this or that person looks one ad, the more likely it is that he wants to buy that product.However, modern society is so used to the commercials that do not always pay attention to the content.That it actually happened, advertising should involve not only the bright picture, but also easy to quickly login memorable, beautiful sound design.
