marketing mix and its components - a set of controlled variables of marketing, which is used for the organization of the call response from the target rynkov.Pod response meant usually a manifestation of increased consumer interest in a particular product, which provides growththe company's profits.
marketing mix and its components are an integral part of the company, whose main goal is to increase revenues.
The following types of the marketing mix:
1) of the marketing mix (4P) consists of four components: the product, delivery of the product to consumers, price and promotion of goods on the market.
product - depends on an assessment of cash flows, their direction and outlook.An integrated approach is to expand the range in both within its own sales network, and in entering new markets.
price - a key economic tool of the marketing mix, has a direct impact on the profitability of the company.Depending on the pricing strategy, the company may be a policy of low or high, single or differentiated, discriminatory or preferential, unstable or stable prices.
essence of moving goods on the market is the brand promotion of a product, increase its sales and image creation of a new product.Strategies for moving the goods are to conduct various competitions, promotions, lotteries, credit incentives, discounts, etc.
method of sale of goods may be made by the enterprise, either through trade intermediaries (distributors, resellers, dealers, brokers, different agents, etc.).
4P concept is essentially a marketing position at which the seller creates a sales strategy, and the consumer perceives it as an opportunity to obtain certain advantages and benefits.
2) At the present time to the marketing mix (4P), and its components, the additional components are added, enable the development of models such as the 6P, 7P and 12P.These components are: the packaging, buy, staff, clients, the purchase process, environment, income and public relations.
3) To date, there is a tendency by which to improve the balance of internal and external marketing environment is increasingly used concept 4C.This complex marketing and its components consist of the following components: customer needs and requirements, information exchange, buying costs, convenience.The main priority of this complex is the preferences of consumers.According to this concept, binding factors are suppliers, competitors and contact audiences.However, as experience shows, these factors are not determinative.
Although specific efforts to increase the number of components of the marketing mix, as a result, it remains unchanged.But, despite this, at the moment it is the implementation of relevant studies of the interaction between the environment and the marketing mix, marketing tools and resources.
marketing mix and its components are an integral part of various marketing concepts.The correct choice of the concept of marketing entails profit growth.This choice depends on the goals of the business, as well as internal and external environment protection activities.
One of the key concepts is the concept of traditional marketing, which is based in the company's customer orientation.The application of this concept implies: there needs that can not meet the existing products, the market demand is much greater than supply, the buyer pays the highest price for a product that meets his potrebnosti.Eto the most favorable opportunities for employment found a niche market of a company to ensure occurredneeds and obtaining finance growth, which is the meaning of any business.