competitiveness of the enterprise consists of the components are not connected to each other directly, but influence each other.
final manifestation of competitiveness can be considered the size of the market share of the enterprise.
ideological basis of competitiveness can be considered the focus and the company's ability to meet the requirements of customers with high quality at a low price.
competitiveness of enterprises is characterized by its ability to provide: low production costs;uniqueness of the product;quality and affordable services;ecological purity of the product;product quality;timely-to-market.Failure
enterprises provide one or more conditions, greatly reducing its competitiveness.
competitive strategy - resulting system is working to develop methods and ways to improve competitiveness.Strategy may be different, depending on the market orientation of the enterprise.Common to all is that they purposefully influence the entire organization and its future development.
No company can ensure the most efficient implementation of all policies to ensure competitiveness, at the same time.
Each company is a strategic plan in which the sequence is determined by the implementation of competitive strategies based on analysis of their importance.
As a rule, in the priorities of the strategic plan is the optimization of the structure of the company and its management.The logic is simple - from the competent management decisions and their implementation depends on the success of the implementation of any local strategy.
competitiveness enterprise generates and determines its market value.
among competitive strategies can be identified behavioral strategies separately.They have a significant impact on the preparation of the strategic plan.
behavioral strategies among companies allocate:
- a complete disregard for the actions of competitors, for different reasons;
- selective response to the individual actions of individual competitors;
- aggressive, overwhelming competitors behavior;
- situational behavior, without a pre-determined policy.
Companies with visionary leadership, the competitive wars, prefer to cooperate with competitors.By developing common standards of conduct, the competitors lower the intensity of the struggle and eliminate the use of methods of discrediting known brands.
strategy on cooperation allows small businesses to compete with large companies.
Factors of competitiveness of the enterprise determined by the peculiarities of the country and the enterprise, and specified market.
Competitiveness factors may be external and internal , and resolved:
- the introduction of advanced technologies;
- the introduction of an effective management technologies;
- the most reliable forecasts of market development;
- development of innovation;
- deliberate personnel policy;
- quality management;
- risk management;
- quality management;
- availability of necessary resources;
- current structure of the enterprise;
- policy to competitors;
- and others.
competitiveness of businesses can technically be achieved, taking into account the main factors of competitiveness, and their resolution through the company's strategy.
main difficulty companies to fill their strategies effective methods and techniques that are able to provide the expected result at the scheduled time.
win in the competition is the companies that are able to accompany their intentions specific and competent actions.
