Consumer properties of the goods, their characteristics

consumer goods properties - characteristics of the product, which should fully satisfy the needs and expectations of customers.They are characteristic of the finished articles, which are realized through retail outlets.

consider the basic properties of consumer goods:

product's ability to satisfy the aesthetic needs of the buyer.These properties can be expressed by the following indicators: presentation, matching fashion and style, pattern, color, product design, rational form, the degree of satisfaction of spiritual needs of the population.Most of the population of our planet is inherent in the natural desire for beauty.They wish to surround themselves with things that cause positive emotions.The need to look attractive leads to the fact that great importance is the appearance of clothing, footwear and accessories.However, the idea of ​​beauty for people from all over the.For example, for the peoples of Africa aesthetically appealing is wearing a huge number of wraps around the neck, and for a woman of any civilized country it will seem vulgar.Moreover, even people from the same area can have different attitudes to the appearance of the same things.That's why it is the first indicator to which people pay attention when choosing a product.

aesthetic properties of products are characterized by:

1. Information expressiveness - items corresponds in composite design and other characteristics with the current fashion.The product reflects the different ethical and social ideas.It includes a number of features that distinguish it from similar products on the market.

2. Rationality - the ability to perform those functions of the goods for which it was created.Feature constructive solutions, technology of the product.This feature also includes a material from which the article.

3. compositional integrity - expresses itself in an organic relationship between all the outward signs of the goods.This property describes the color color, volume and spatial structure, flexibility, graphics rendering form elements.

4. Perfection of the production performance of the product - quality execution of the appearance of the product.These include implementation of clean joints, coating quality, clarity of application of logos, the level of clearance and the attached documents just marketable product.

Consumer Product properties are also characterized by natural indicators: 1. Chemical

- resistant material, which are made from separate pieces of merchandise he or integrity to the action of various oxidizing agents, organic solvents, water reducing agents, alkalis, acids, and other means.The reaction of the material on the impact of various climatic factors: snow, rain, frost, etc.Stability of the product in any case depends on the physical and chemical structure of the product material.

2. consumer goods properties depend on physical parameters - mass, strength, density, expansion, optical, thermal, acoustic, thermal characteristics.The physical properties are very important, they define the features of the design and production of goods, modes of operation and reliability of the product.

3. Physical and chemical properties of consumer goods - a sorption characteristics and indicators.They affect the comfort level of the product and its hygienic characteristics.

4. Biological indicators of the quality of the goods determines the stability of the material to a wide range of microorganisms, insects, rodents.

Each product can be classified in accordance with all the above properties.