In order to understand what is happening in the enterprise, it is necessary to analyze not only its interaction with counterparties, regulators and competitors, but also to analyze the processes taking place within the organization - its organizational structure, subordinate connection, separate processes and procedures.The set of procedures for the study of the processes occurring within the company, designated by most scientists as the analysis of the internal environment.About him and talk in today's article.
Strategic analysis of internal environment of the organization is needed - this statement has long been an axiom, and proof of this are millions of examples of seemingly successful organization dedicated to the once lovely position in the market, but collapsed due to the instability in the company.That is why the analysis of the processes occurring in the company, it is necessary at the very beginning of its work, and during the whole period of its activity.Analysis of the internal environment of the company involves a detailed examination of the following aspects:
- system management organization at the company - is considered the organizational management structure established communication "superior-subordinate" as between employees and between departments.
- study of individual processes in the organization.As a rule, the activities of most companies is standardized, and year after year the same tasks are performed by the same people.That is why it is impossible to investigate the business processes without taking into account those who performed.
- Identification of both formal and informal structures and leaders of these structures - as practice shows, most often the problem starts at the company at a time when the firm appear informal leaders.Analysis of the internal environment should identify those leaders, then management must decide either to transfer them to the status of formal leaders (for example, through the appointment to positions of responsibility) or the reduction of its impact, including dismissal (this is fraught with strong negative response team).It is important to remember one thing: a strong personality always can dramatically change the course of history throughout the company, and only from the head depends on the direction in which the will accelerate.
Methods of analysis of the internal environment - a set of techniques that can be used to gather information about the processes occurring in the enterprise and organize it.These may include:
- Survey - employees can anonymously answer questions about whether there is in the internal environment of the company any factors that prevent them qualitatively carry out their work;
- study documents such as articles of association, resolutions and orders of the leaders - will find the official organizational structure of the enterprise.
- After the first two items on the basis of the information received it is advisable to carry out SWOT-analysis, but only in part SW, modifying it to SNW - that is, identify strengths and weaknesses neutral.Thus we obtain the most complete and detailed picture of the internal environment of the firm.
After analysis of the internal environment of the company is over, you can start immediate measures to eliminate weaknesses, giving a positive tone neutral and preservation and enhancement of strengths.The regular repetition of the assay procedure will ensure that every employee within the company is working as efficiently as possible, and there are no obstacles to the firm worked in full force, bringing maximum benefit to their owners.Successful analysis of the internal environment, respected business leaders!
