Since first started selling goods, people invent the most sophisticated methods of persuasion and influence.It spends billions of dollars, but the income from such studies many times greater than the costs.
Surreptitious advertising: the preconditions for the emergence of
first time advertising products caused interest.It seemed fun and interesting.But more and more companies want to show their products to potential customers via the media.In the end, everything was so captivated advertising, she began to irritate people.The family could not calmly watch the film, due to the fact that he is constantly interrupted by commercials.Advertising on television began to show more and more, and its duration is growing.Of course, the effectiveness of this method of promoting greatly diminished.
most enterprising companies have come up with another way.They decided that it is possible to talk about your product between the lines of a movie or television program.We know that fans of movies tend to be like their idols.They dress like them, eat the same food and drink the same drink.Hidden advertising has helped break is not the memory of the people, and in their minds.Thus, the movie star dressed in the jeans of famous brands, smoked cigarettes the company that pays for it, and eating in restaurants with the appropriate sign.
Commensurability cost and efficiency of hidden advertising
To show your logo in the movie, you need to fork out considerably.Such advertising is quite expensive, but how to measure its effectiveness?Surreptitious advertising in films, of course, be analyzed, but not as extensively and in detail, the other forms of advertising.Basically it states its effectiveness "after the fact", ie,after the movie was released.It was then that marketers measure the increase in demand and assess the overall feasibility of using this type of advertising.
Most of hidden advertising in film has a high rate of profitability and payback, especially when the film causes a stir among the public and getting cash.The cost of advertising in the cinema depends on the actors that there are removed, the number of hits and the degree of visibility.
Hidden advertising has become an effective analog of ordinary commercials.Today we can see the trend toward more and more filling movie advertising.Producers are trying to regulate this flow by the constant increase in prices, but it can be concluded that in the near future, and this kind of advertising will become obsolete themselves.Then come to the stage of marketing other subtle methods of influence on the human mind, which, as well as hidden advertising will lead a person to the unconscious desire to use specific products and brands.
Today, marketing is based not so much on the economic laws, but on psychological research.Man is literally forced to want what it does not need.For this reason, the characters show films with a lot of cars, watches, pairs of shoes and other things.
