now impossible to imagine any one business, which could start or run without the use of marketing tools.Starting your own business requires not only a large amount of money, but also ideas, which would have success.And how to check whether your idea is in demand?Which segments of the population, it will make a difference?
Based on the market research companies may vary their activities.Such research is conducted to gather information and analyze consumer interests, characteristics, ideas for improvement and promotion of products on the market.You can order a marketing study to know the competition in the face and on their success in the market.The objectives here are quite different.
results of these procedures to help managers in making decisions on the choice of the market, the target audience, region, business strategy and the development of control measures for their implementation.
species such studies are only two, but they, in turn, are divided into other sub-species.Desk research is based on secondary data, which can be found in official sources, publications of state statistics, trading companies and associations, etc.So you can get an idea of the overall market trends, the actions of competitors.But it may be only the first step and can be required by other methods.
For more in-depth analysis of field methods are recommended.They are divided into qualitative and quantitative, but they all involve direct communication with potential customers.This may be a survey, interviews, telephone survey questionnaires by mail.
These methods have their advantages and disadvantages, and the choice depends on many factors.Most of these surveys take a little time, and respondents did not disclose the reasons and nuances.
There is a special kind of like a focus group interviews (FGI), which implies a long in-depth discussion with a specially selected group of respondents that disclose the reasoning of the consumer on the subject, which allows to look into the root of the process and to get serious about planning the launch of new items.
Each company can order the study according to their abilities and goals, but do without it altogether impossible.Clients in this market are banks, Internet service providers and other communications companies, retailers, restaurants, and all all kinds of businesses that belong to the sphere of consumption.Therefore you should not try to develop the business "blindly", the value of such materials will pay off many times.
