all, every day we are faced with the choice of goods and services, preferring to certain groups of goods to others.Everyone comes from their particular preference for a particular product, or to use certain services.As a result, we are all consumers of certain products, so have the opportunity to meet their needs for food, clothing, various services and so on.The usefulness of the product for the company, as well as its ability to most fully meet certain human need is called the use value, which is a red line through all the economic theory of the capitalist system.
Every product or service has a price, because for its production a person spends some resources in the form of labor, time and realize their abilities to benefit society.That is why the world around us is a set of values, the number of which grows in direct proportion to emerging services and goods.In economics, consumer cost includes two main groups:
- cost of material goods.
- cost of any service.
latter group, which is represented by the cost of services has its own specifics, because its index of just characterizes the transition to a postindustrial society development.It is now expanding the use value and is complemented by a new and modern services that distinguishes highly developed state of the lagging states.Citizens of developed countries have more advanced needs, because they are complemented by new and interesting areas like tourism, leisure, sports, travel and cultural activities.Being on the high step of development, the citizens of Western Europe, the US and Canada can not afford several times a year to take time off and go on vacation, because their standard of living and financial security easily meets all of their basic needs.Thus, when the level of development of the country's consumer price of services also increased in direct proportion.
should also be noted that with the advent and active introduction of new computer technologies emerge entirely new societal needs in this area.Examples of such intensive development is the rise of online shopping, as well as computer games, without which even many adults simply can not do.Ease of use remote access to their accounts in the banking sector has increased the use value of this segment of the financial market.
Thus, the use value - it is the ability of a particular product or group of products to meet the needs of the community to the fullest extent, and so the need for mandatory includes a wide range of services.At identifying the needs of a modern society operating today tens of thousands of marketers around the world, introducing new ideas in this regard.Today we live in a global era of universal consumption, and simple proof of this are the supermarkets where consumer goods can reach tens of thousands of names.Consumer goods cost depends on the extent of the cost of its production, so the mass assembly-line production plays a positive role because it allows to reduce the cost of production on the order.On the other hand, many exclusive things made by hand, have a much greater value because the cost of resources for its manufacture yavlyasya big enough.
