«Everyone sells something" - a favorite saying Americans.This does not necessarily engage in commercial activities.Traveling salesman may make recruiters students in higher educational institutions, employees of hospitals or museums, collecting donations for the needs of these institutions, the Committee, invite people to church, shopping agents of pharmaceutical companies, visited by doctors of various hospitals with the aim to advertise emerging trends, consultants cosmetic companies offeringenvironmentally friendly cosmetics, and so on. d. As soon as any of these people called: contactors, marketing or sales agents, consultants, sales engineers, but more often - salesmen.
salesman - it ...
Many today disparagingly refer to the sales agents, considering them liars and cheats, offering low-quality or unclaimed goods.Commerce - a specialty very old, several thousand years ago, there was already a profession of a Salesman.It should be noted that while it did not cause positive emotions of society, and such people are not held in high esteem.In ancient Rome, the word "dealer" was consonant with the word "cheater" and patron of the representatives of this sly and dodgy profession considered Mercury - god of deceit.
Salesman - a hawker Corporate sales intermediary mediates between the firm and the client, the seller and the buyer of the goods.Usually, it only offers goods, talks about the virtues, are interested in purchasing it.Salesman mainly sells in words, showing only catalogs or product samples.In most cases, the traveling salesman salary depends on the amount or quantity of goods sold.Some firms set a fixed rate, which the employee will receive in any case, as well as using a system of rewards - bonuses, allowances.
typical appearance of a Salesman
Many people do not understand what the salesman is and what he does want.In the commercial environment, it formed a lot of stereotypes, did not correspond to reality.At the word "salesman" once there is an association with the hero of the play "The Musician" Harold Hill - cheerful, playful, pop interlocutor on the shoulder and always smoking cigars.Another unfortunate appearance of a typical sales agent is shown in the play "Death of a Salesman", where the Willy Lowman viewer appears very unhappy.
Customers consider the profession people Convivial, cheerful, with gab, brazen and bothersome.In fact, a traveling salesman - a man who knows how to present the product well.But this is not necessarily him to be arrogant and bothersome aggressive products offered.Many consultants are very shy, did not know how to beautifully express themselves, but nevertheless bribing sincerity and desire to help a successful presentation, and so on. D.
main qualities of a good seller
Every successful company wants to have a staff of goodmarketing agents who are able to turn out customer base and to promote productive goods.For a set of candidates used to establish contact with students of economic universities, classifieds, employment office.This is followed by laborious screening of applicants, because immediately identify the desired quality can be quite problematic.
If a person feels confident in communication open, energetic, aggressive, it does not measure his professionalism.From what has been a traveling salesman, and his independent character.Therefore, courteous, humble people can also perfectly engage in sales.Basically, the choice of the candidate look at his ability to feel the feelings of the client, to understand what he needs.Also, the consultant should have the tenacity to pursue the case.
Two types traveling salesman
salesman - is not only a good seller, but also a great psychologist.In some cases, it applies an aggressive approach and hit the buyer intense pressure.It works when selling a car.Consultant exaggerates the virtues of products, showing all the benefits of the purchase.In some cases, such as the sale of cosmetics, salesperson acts as a helper.It solves the hidden needs of consumers, gives good suggestions.This approach is very appreciated, many buyers do not like to over-aggressiveness.
sales agent approach to potential buyers
Quickly identify potential customers and work with them - that's what this profession involves.Salesman should create their own client base of companies for which it works.To find customers, mainly used by exhaust methods:
- master the various sources of information, collecting customer base bankers, dealers, suppliers, non-competitive business travelers.
- have regular customers requesting the names of friends who could be potential buyers.
- join organizations, which are the potential customers.
- Learn the press and other sources of data.
- visit various organizations, declaring their products.
