Good domain (the site name) - an important part of the overall design solution resource.Domain plays a major role when people are looking to browse the site, thinking and talking about it.For branding the web resource name is the basic category.
order to choose a good domain name should have experience in the design of language, imagination and strategy.
Ideally, the domain should be:
- memorable;
- concise;
- legkoproiznosimym and legkopishuschimsya;
- not like the domains of competitors;
- does not violate the rights of other brands.
First of all, to choose the right domain name, you should know what type of domain you fit best.And before you answer this question we have to answer for two more, one of the web strategy and the other on the possibilities of the material.
first one requires in-depth analysis and reflection: how do you intend to produce traffic to a web resource?Answers to this question, all doubts on choosing a good domain name will disappear by themselves.In this regard, there are many opposing views.For example, Rob Monster (CEO-monster Venture Partners) sure Yahoo.com and Google.com - domains that "no value."At the same time, domains and slideshow.com podcast.com - the most valuable.Sez Godin, marketing guru, to use existing words in domains advises, he is more inclined to an imaginary lexical units (for example, Squidoo.com - his company).
second question is quite simple: whether you spend a lot of money on a domain?If not, then the domain in the .com one can forget the words (for example, Amazon.com or Twitter.com).All of them registered, with most of them - speculators, significantly overprice name.You need to find a different type of domain.Domains of existing words in the .org and .net zones too hard to find.
described reflect the views of the different types of mining traffic.Monster (great company) would be interested in a light quite understandable domain.Domain this in a very short time can find any person, even one that the existence of the site and suspects.He simply enters a key request directly into the address bar in the browser or search engine and lands on your web resource.These domains are often describe the content of the site.
The second type is based on branding.In order to let people know about the existence of your site, you need to conduct a thorough marketing that is firmly staked out the site and the company name in the minds of the potential audience.It is not an easy task, however, in case of success you expect good results.
