Innovative development is a priority in the economic development of any country.A variety of programs received in this segment of economic activity, as one of the main elements contained measures aimed at improving the management of the organization - the enterprise or institution, functioning as an economic entity.The main purpose of these programs - the translation of the economy mode of innovation development in the national economic model and creating high-tech and competitive economy.
most important elements of the innovation system are innovative organizations that implement all stages of the innovation cycle.
One of the main mechanisms for the implementation of the innovation cycle is to analyze the organization's management system and innovative management.By innovation management include a set of principles, tools and methods of implementing the functions of innovation management.
In the broad sense of innovation we mean all kinds of innovations that improve the efficiency of economic development in all areas of economy and science to defense activities and social work.In the narrow sense of innovation - these are new technologies, products and services, procedures and technology, organizational and technical measures that promote the production of the results to the market.Thus, at each stage of the innovation process, the organization as a function of management, is the main tool for this transition.
Currently, the most important task is to create the basis of innovations that create the phenomenon when the organization itself, as a function of management, is transformed into an innovative product.In fact, only he is able to provide a breakthrough in the country's development, production and technology.At the heart of these innovations should be based on the invention, which make a qualitative leap in the field of science and technology.Managing the process of development of such inventions withdrawn "creative management".Such an organization, as a function of management as a whole is, in turn, part of innovation management.In functional terms, under the creative management should be understood as human resource management in an organization that is entirely aimed at the efficient use of the creative potential of employees to achieve organizational goals.The stages of the innovation cycle, which implements a method of creative management are:
1. «Formation of ideas", including the sub-steps:
- Problem (task).
- Collection and analysis of information on innovation in this area, target markets and consumer demands.
- Development forecast the development in this area.
- Generation of new ideas that solve the problem.
2. «The selection of ideas", including the sub-steps:
- assess the feasibility of new ideas,
- Conformity assessment of the organization's strategy ideas,
- estimate of the expected costs and benefits,
- Choosing the best ideas that best corresponds to the possibility of organizationand provides the greatest effect.Any
his organization, as a function of management, suggests that creative management can be roughly classified into components - focused on the external environment of the enterprise, as well as focused on staff (on the internal environment) of the enterprise.The main feature of the creativity in modern conditions is its team character.
Methods focused on the external environment of the enterprise include all methods of marketing, aimed at gathering information about the market.These include: a survey of consumers, customers, dealers, the method of focus groups, a marketing experiment, observation.Methods aimed at the personnel of the company or firm by their nature are intended to generate creative ideas in the pre-stage of the innovation cycle.These include brainstorming, brainstorming, search methods.All creative management techniques can be classified into three main groups: psychological ways of thinking activation methods directed and systematic search.
As a rule, at different stages and phases of the innovation cycle apply different methods of creative management.
