As is known, command and planning system of the former Soviet Union sunk into the summer.Talking about it and, even more so, to assess its effectiveness in this article, we certainly are not going to let us just focus on one very serious plus of such a system - oiled machine sales of products from the company that produces the screws to a final assembly Spaceship, for example.With the fall of the Soviet Union such technologies were destroyed, it established a market economy in a form that is unique to our country.Thus, each company to survive should carry out a study of the marketing environment, and a study of the internal environment of the enterprise, especially the last true for businesses large and diversified.
Based on the above it is obvious that the marketing environment of an enterprise becomes fundamental in the successful development in the long and medium term.Determining direction in the area of effective business, strategic decisions must be clearly and accurately understand the extent to which the proposed product demand, say, or service on the market, as they are preferable to the buyer as compared to competing products.It was full, and most importantly, the most objective information in this area is able to provide companies with the prospect of not only development, but also a definite advantage over the competition in a particular market segment.
marketing environment - the concept is important enough
Many executives often relatively large and not correctly interpret such a thing as a marketing medium by projecting it on its own, biased vision of the market, which often is not an objective point of view.In this situation, there is a possibility of error when selecting development strategies, including marketing.In this respect, most efficient and most importantly, reasonable and adequate sees the invitation of experts in this field who can professionally carry out a study of the marketing environment.
Why do you need market research
Strictly speaking, what are the fundamental problem should solve marketing research, what goals to achieve in the end?The first step is to determine the so-called capacity market.It is clear that this figure is strategically important in terms of potential strategic decisions.Next, it is necessary to clearly understand and know how such a quantitative measure of the share of this market.Not more than is the analysis of demand, or, as this aspect is also called the analysis of consumer behavior.Here, there are many many different marketing techniques, but the essence of them all comes down to the determination of the ability and willingness to buy certain consumer product of a group of potential buyers.Thus, the study of the internal environment of the enterprise and its external marketing policy will assess the need for adjustments in the product itself and in its modes of supply on the market, including advertising policy.
As a consequence, the marketing environment capable of at its best in a significant increase in the potential of the company or companies to expand markets, to adjust the product to the direction of greater customer loyalty, provide the necessary control over the activities, including marketing, competitorsorganize better conditions for cooperation with partners.We can say that marketing plays in modern conditions in enterprises and companies far an important role, which causes a high demand on the labor market of highly qualified specialists in this field.
