success of the enterprise depends on many factors.This applies to the internal environment of the company and external factors that often depend on the actions of the company, but they have to be constantly taken into account.Analysis of the macro factors makes it possible to study the forces that affect the micro-enterprise.These include the demographic situation, political, economic, and legal, international, technical, cultural, educational and environmental factors.
purpose of the enterprise is to obtain income from the results of its operations and marketing services designed to ensure the production of goods, which will be attractive to the target markets.Macro marketing businesses not only affects the microenvironment of your company, but also to competitors, but have an impact on it impossible.Therefore it is necessary to explore these factors and take into account in the planning of production.Get reliable information about the macro environment from possible secondary information - that is, of the various types of documents and publications, reference books, the Internet, as well as through surveys of buyers, suppliers and monitor the behavior of competitors.
Macromedia marketing approach requires a serious and thorough analysis, since the elements of the interior and, accordingly, of the environment are closely intertwined and interdependent.Not knowing this environment, the company can not function properly, and to be competitive on the market.Hence the study and research environment can ensure the successful advancement of the company to their targets.Factor analysis of the macro is designed to help design a system for monitoring the external, the vital processes and to take measures to reduce the risks.It will also give the opportunity to influence consumer demand and the actions of suppliers and competitors.
Macromedia marketing should take into account:
- Economic factors, which include: purchasing power, unemployment, taxation, inflation, cost of living, availability of credit, the level of household savings.
- Political factors - there are significant legal forms, legal norms for the protection of people's rights and interests of the public, the regulation of businesses.
- Demographic factors also takes into account macro-marketing, because there are important and the sex and age structure, and migration and population growth, the dynamics of the consumer and on the basis of population distribution in urban and rural regions.All this affects the formation of demand for products and, consequently, the entire activity of the company as a whole.
- Natural Factors, which include price increases for raw materials and consumption of natural resources without the possibility of replenishment.
- Technical factors - the level of scientific and technological progress, the speed of innovation, new technologies, the ability to implement more advanced methods of production and marketing, the ability to transfer the majority of marketing research in the Internet environment, the improvement of the processes within the company using computerization and so on.
- Cultural factors - there are important concepts such as credibility of the state, related to the enterprise as a whole, responsible attitude to work, in particular.All this affects the attitude of the producer to its activities and to the buyer as well.Here it is necessary to take into account the historical, ethnic and religious traditions that important impact on consumer demand.
Thus, it is clear that macro-business, in contrast to the micro-environment can not be controlled directly by the enterprise, but it is possible to take into account all these factors and use them to more stable and productive company.
