any company starts with the creation of corporate identity, the main component of which is the development of a logo.It shows the emblem belonging products or services to a particular enterprise, and displays its concept bears some meaning.Let us consider in more detail, which is a logo, logo types and the basic rules of their development.
Definition and value
logo - a display of information about the company in a graphical format, its symbolic representation, a symbolic personification, promoting recognition of and authority of the company.In other words - is abbreviated name of the organization, presented in the form of the original mark, using a special font, style and illustrations.The value of the logo in the business world is huge: it allocates company among similar companies, attracting the attention of potential customers, "says" about it, forms a first impression.After all, it is through the logos of the companies with consumers and develops a definite opinion about their activities.
strength of influence
logo, similar to a trademark will always and everywhere in sight to decorate a letterhead, signs, business cards, documents, forms, employees.Therefore, its creation should be approached with the utmost responsibility, finding the right balance between pragmatism and creativity.Logo - not just a beautiful style, created for aesthetic purposes.Successfully developed the character is able to attract consumers, to leave behind its competitors, ensure stable growth and revenue.While designed to whip up a bad logo quickly lost among the bright fellow, forming a negative impression about the organization.What happens
logo: types of logos
Graphic mark and symbols
Displays information about the company through graphic symbols - photos, pictures, images - without the use of text.The visual image of the logo represents the essence of the character of products by means of illustrating the activity or company name.For example, the logo of an eagle may indicate the name of the organization, "talk" about her high professional and moral qualities, used by travel companies as a symbol of safe and successful flight.Symbols used in its pure form is quite rare and prefer popular brand.However, with the experience and talent to create the right, alluring and powerful logo is not a big deal.
textual representation
Letter firms face is used more often than graphics.Logos have much in common: the abbreviated name of the company or its activities, abbreviations are usually expressed graphically with the use of special fonts, unique characters (for example, Coca-Cola, Panasonic, Bosch).The advantage of a text logo is that it causes a clear association and a clear picture of the company.
Combining types
combination of two types of logo is usually in the form of symbiosis with graphic visual sign (the slogan, company name or brand).Combined logos of firms considered the most informative and successful for neraskruchennyh companies.
Alphanumeric style
This mark - the most common and actively used by many companies because of their accurate representation of information.Alphanumeric kind of logo is relatively simple in design, the most informative and keeps individual style of the mark, even after printing processing.Examples: Ford, Kodak, Sony, Motorola.
main features of a successful logo
Beautifully designed logo, types of logos that you have decided to stop the choice can not guarantee you excellent results if the development were not taken into account the basic requirements:
- functionality.The main mission of the logo - reduced consumer seller.
- concise.The logo must be done in a restrained and concise form, without the use of a large number of small parts, which are very difficult to transfer to the paper.
- informative.Properly designed logo contains the basic essence of the message information about the company, representing a cross between a concise appearance and the most comprehensive presentation of her.
- originality and uniqueness.Inscription should not include a stolen idea of ​​plagiarism, similarities to other brands and to identify your particular product or service.
- impressive - the impact on consumers through the emotional, aesthetic perception.
- memorability.Creating a logo requires finding a balance between originality and uniqueness of the sign and ease of perception.
- corresponds to the image, status, activities and goals of the company.
- Versatility - a clear image of the logo on the documents and on business cards, and souvenirs.
Features logos
When designing a logo attaches great importance to color, font and shape of the logo that may directly or indirectly affect its perception from a psychological point of view.
- Color .The color scheme of the logo chosen in accordance with the impact of a color on the human psyche.For example, green, blue, dark blue color has on people a good impression, comforting and inviting, while the red and bright orange palette is exciting and aggressive acts.In addition, it is necessary to consider the meaning and association of color, so as not to be trapped.Experts recommend the use of the design shall not be more than three colors, completely abandoning the shadows, gradations, and mixing.
- Font depending on the focus of the company can be serious, concise, intricate, with whorls and curves.He should easily read and understood.
- form .Featured in shape - triangle, square, circle, and combinations thereof.The correct form of the logo - a holistic, fit perfectly on any surface, proportional system of symbols without the use of small parts.
start-up companies, which is under development of corporate identity, it is necessary to know what the logo types of logos, the basic requirements and characteristics of its creation.Because properly designed logo has an important corporate value.
