More recently, the Russian market was not available for professionals such as marketing, brand manager, event-manager and others. Soviet management system did not take lightly such professions.Even today there are still companies that do not attach importance to market research, promotion and branding.If we compare this situation with the Western market, there is no company sells goods or services without marketing.
Determination
Brand Manager - is a specialist who deals with comprehensive promotion of goods or services.This profession includes a number of very complex duties which require specialized knowledge and skills.Brand Manager, whose responsibilities are to create an image in the minds of consumers must have high communication skills, and be able to react quickly to sudden changing circumstances, to the psychological analysis of the preferences and judgments.
Industry
Oddly, but experts of the profession in demand in almost all spheres of economic and commercial activities.Of course, brand manager of the scope of the B2B and B2C are quite different in their functional responsibilities, but it is in any case does not diminish their importance.
in any area brand manager must create the image of the promoted product or service that people began to think that the product offered to them is vital.Thus, the qualitative performance obligations can reduce the cost of advertising and other promotional methods.
Key Features
Many companies do not fully understand the role that brand manager.For this reason, in the analysis of the next candidate management does not pay attention to the key skills and knowledge.
Firstly, the brand manager must be aware of the global experience marketing promotion: those methods that have failed, and the events that have brought unprecedented success.Such knowledge will help in the selection of strategies to promote, exclude the use of patterns and personal preferences.
Second, the brand manager must possess a unique observation, the ability to quickly analyze the situation and almost instantly make important decisions.This specialty is a high dynamic activity.This means that there is a huge amount of critical situations requiring a balanced and rational decision to be made as soon as possible.
role of brand manager
In today's world of business and specialty communications such as brand manager has a huge impact on the performance of the firm.Experts appreciated the high level in all spheres of business, they are paid at the same level as the work of representatives of senior management.Professionals can greatly increase the company's profits and its projects will help to gain the trust and respect of the target audience.
