AME - is refined accessories made of precious and semi-precious stones with elements of gold and silver, as well as the capsule collection of clothing produced several times a season.
history of the brand AME started two years ago with the creation of jewelry.It tells the designer AME Inessa Vakhrusheva while she was tired of the fashion and worked in a major car corporation marketer.By that time she already had experience in large designer clothes mass productions, as well as its brand V.Inessa.But something was missing.
«It all started when I was watching the success of well-known brands, but me something was missing, I felt I could do it differently interesting.In the designer I have always obtained good decor, so the thought of his own jewelry line did not appear by accident.I started with small - began to make bracelets.Although in reality jewelry art was not so easy. "
Jewelry production starts with an idea.According to a sketch created 3D-model of jewelry.Then test the master model, and only then - the final sample.All created by hand, so to create a particularly difficult things in a ready-for-sale option sometimes takes a long time - almost a year.
«My selection is intuitive.Every time I know exactly what I want to do, but never come up with this purpose.I am inspired by what I see every day - the world in which I live and the people who surround me, "- says the designer.
Classic Bracelet AME consists of round links made from the finest natural stones supplied to India, Brazil, South America and the Urals, as well as a pendant-ornaments, which logically completes the product.
Not all pendants are made in Russia - as well as stones in the AME are searching for the best jewelry crafts.As a result, the collection of ornaments were made according to the classic Indian jewelry technique "Kundan".Such things can not be made anywhere else, and they learn to master the technique of life.Precious and semi-precious stones are not glued and inserted in the subtle backing of gold is very high standard.Such stones do not fall out and get lost - they hold due to the molecular bonds.
As she says designer jewelry and clothing AME - not a massive project."Rather, it is a kind of authenticity of export", - says Inessa."Just after all, my first collection was sold out, I realized that, if desired, can be carried out absolutely everything.You just need to understand it and follow your intuition.And to do all this not for money, but to use the money for development. "
AME The collection also contains beads, earrings and clutches.
