mission of the organization, in the broad sense, in the broadest sense, reflects the raison d'être of the organization.In a narrow sense, it shows the difference between the organization of like her.
most important task of strategic management is to strike a balance between the interests of different social institutions, as well as groups of people who are interested in the organization to exist and function.
to social institutions and groups include:
first group - consumers;
second group - the employees of the organization;
third group - the owners of the organization;
fourth group - business partners;
fifth group - the local community;
second group - the general public (especially in the face of the authorities).
interests above six groups, to a greater extent expresses the mission of the organization.It is a business concept that reflects the purpose of this type of business, as well as its philosophy.
1.Chem engaged in a particular organization?
2. What is its essence?
3. What is the scope and prospects of development of the organization?
4. What is the difference of the organization from its competitors?
these four questions will answer the mission of the organization.It will help to determine what, in fact, engaged in one or another organization.
Thus the fore put requests and needs of consumers, not products that the organization produces.Needs orientation, or, more precisely, to subordinate the interests of the organization the interests of the subjects of the environment.It allows to make its mission, and formed it to:
Firstly, the subjects of the environment should have a general idea of what it represents the organization, its aspirations, what means itIt is using for their own purposes.
Second, to promote the unity of the organization and the establishment of corporate spirit in it.
Thirdly, to create the prerequisites for the successful implementation of the strategic management.
Strategic Management, in turn, highlights the nine factors of business strategy, which has a direct impact on how the company uses its own resources:
- mission of the company - it is clearly stated the reason why the enterprise exists.
- competitive advantage, allowing the most efficient use of available capacity.
- business organization, ie that the organizational structure, which allows the practice to leverage the competitive advantages.
- products corresponding to the desires of consumers.
- markets.
- current expenses and investments.
- Changes in the structure of the enterprise.
- Development Programme.
- culture management competence.
mission gives the company the actions of employees (workers) organization meaningful, purposeful, which allow a better view, to realize their own activities.Not just what they should be doing, but also why they operate.Therefore, the mission should be bright, concise, well-understood and reflect the following aspects:
- circle meets the needs;
- characteristics of products, as well as its competitive advantage;
- the growth prospects of the business started.
mission defines only general guidance, direction of the organization (firms), it reflects the meaning of existence.A specific, final states, which aims organization (firms) are recorded in the form of goals that is highly desirable.
Objectives, in turn, need to be flexible, attainable, specific, in any case do not contradict each other, have the status of law for all members of the organization (firms).
