In today's world, a great many new jobs that are just starting to gain popularity.For example, one might ask, what is a "promoter", "Manager of active sales" and so on.The promoter is a person from the work which depends the success of the advertising project.More than fifty percent of the effectiveness of the action is determined by the promoter.
So what is a "promoter" and what are its duties?A man of this profession is intended to establish communication with the consumer in different ways.This may be the distribution of leaflets, general presentation, sampling, which is particularly fond of buyers, gift with purchase of the advertised product or tasting.
From how well the promoter is able to make contact with consumers and enthrall their offered goods or products will depend on the magnitude of the demand and, consequently, profit organization that has invested in an advertising campaign the means.That is why the training of promoters spent a lot of effort.Equally important is their appearance.
most important requirements for candidates for the position are as follows:
- communication skills;
- active life position;
- focus on results;
- communicative;
- emancipation;
- confidence;
- pleasing appearance.
With such qualities, or at least 60% corresponding to the required specification, the future promoter will not only succeed, but also to receive for their work a decent fee.
On average, across the country the work of promoters is estimated to range from 60 to 80 rubles per hour, but the fee depends largely from the advertising agency.Promoter - it is a promising work.Having achieved good results, people may expect to move up the career ladder.For example, it may be waiting for the position of manager of advertising projects and BTL-manager, whose fees are much higher.At promoter did a lot of opportunities for advancement.Leading advertising agencies carried out various promotional projects, including the organization of exhibitions, seminars, corporate events, special events aimed at increasing the efficiency of the company.Another important area is to carry out promotions and media advertising projects, which also include a large number of stages and require the implementation of a large number of specialists.
Promoter is often a student of an educational institution.Students are not able to work full time, but they are interested in obtaining additional income.In addition, the promoter is popular on weekends, it is in these days, many go shopping.
should be noted that the promoter can work for an advertising agency or directly to the company.As a rule, the company orders from the advertising agency any promotional campaign, and the agency selects the appropriate promoters.There are several types of promoters.
Promoter consultant in consulting customers about specific products, casually offering a certain product.In this case, answering the question, what is a "promoter", it should be noted that such a person has to know a lot about the product, perfect to have information about trademarks, brands, manufacturers, to be able to answer all the questions the buyer.
Sometimes successful action requires a special approach, bright, unusual solution.In this case, preference is given to costumed shares.Perhaps, this work is very simple, since it is sufficient to go on a trading hall, attracting customers a bright suit.Often promoters hired to hand out leaflets with information about the advertised product, the company running the stock.
We hope that this article will answer your question, what is a "promoter."It is not too difficult a job that will be an excellent starting point for young people and will allow to save the initial capital.
