What is merchandising?The direct translation of words from the English language sounds like "the art of trading", that is to do everything possible to facilitate the electoral process and the buyer purchase.In other words, merchandising - a system of procedures.They go in a store and provide customer convenience and comfort while shopping.The shortest answer to the question about what is merchandising: a sale without the participation of the seller.This product should be set so that the trade was possible either without the seller or his minimal participation.What is needed merchandising was proved after the market research.It was found that approximately 66% of purchasing decisions are taking customers while at the counter.Consider the three stages of merchandising in the store.
Organizing
- important moment in the disclosure of the issue of what is merchandising, is the fact that a particular product should occupy a certain place on the shelves, to the buyer, while in front of a showcase, could easily find their way.For example, if the auto parts store, the steering system must be in one place, and the brake system in the other.Or one part of the rack parts for "Toyota" and the other - for the "Mazda".
- Encouraging the commission of unintended and repeat purchases by the expansion of retail space for seasonal products or product groups, which are in high demand.And do not forget about accessories accommodation next to the main REPAIRS.
Managed
- Provide suggestions that will meet the expectations of customers.If buyers expect to see any item or accessory in a certain place, then it should be there, and not somewhere else.
- Providing financial return from each site occupied by the product.Earnings should bring every centimeter of retail space.In connection with this product is in demand, is determined to a better place.
- necessary logical and well-thought-out sequence when placing the product.Imagine that the shop - it's a book, a guide to the country products.And the author of this book - you.Understand or will not understand you the buyer, depending on the quality of writing a book.The simpler and clearer guide, the more readily and more quickly will make purchases.
Seductive
- Nonstop development.To survive in today's competitive, every store must constantly evolve.This expansion of the range, and retraining of personnel and organization of parking, and the improvement of service and discounts, etc.
- Each buyer must be treated kindly.Information on the price tags and displays to be easily read.Pay more attention to the place of product placement.There are new items?Attract the attention of advertising materials and place in the most conspicuous place.Customers will be very grateful!
Some can not afford to understand what is merchandising, and apply its principles in practice.In this case, contact the professionals.And if specifically, the agency merchandising.Cooperation with the company will increase sales volume without significant spending your budget.
