Applied psychology - the term used to refer to those branches of science that applies the principles of psychological theory and practice in related industries.Examples include: in education - teaching, industrial - ergonomics in the work of personnel services - psychodiagnostics.
Modern living conditions have made it necessary to bring to a greater range of people the knowledge about the psychological aspects in various activities.For this purpose, actively used the media.That is why psychologists in different directions use them to solve their problems.For example, the transmission are a huge success, experts invited to meetings.This reflects the need to meet the needs of people in psychological knowledge, information.Especially in this sense it is in demand Applied Social Psychology, by which we study human behavior in society.
use the media to improve the psychological knowledge of the population has a number of significant limitations and is not uncontroversial.This is due to the fact that the applied branches of psychology have their own characteristics (specific), which lay a mark on the transmitted information.These include:
- social orientation.Information is transmitted not to a particular individual, and for a large group of people.Accordingly, the psychologist, coming into contact with a large audience, brings the knowledge other than obtained in the course of individual and personal communication.In this case, applied psychology is a generalized nature, but the requirements that apply to the observance of ethical standards are more stringent.
- lack of feedback.This feature detects unidirectional interaction.Specialist transmitting information through the media, does not see and does not feel his listeners.Therefore, psychologists need to be very careful when giving advice in the formulation of statements, the selection of examples from life.No wonder students of psychological faculties throughout the study asserting: "The psychologist should not give advice!".However, inviting a psychologist, people expect of him ready-made solutions that can be applied in real life.Therefore, a person who is interested in popular or applied psychology, must understand that the recommendation of a psychologist - no ready-made formula, and the direction of the decision, within which there are alternatives.
in foreign and domestic sources devoted to research media emphasizes their influence on the psyche and consciousness of the person, so to use methods of psychological influence must be strictly argued and very carefully, especially the Internet and television.The absence of direct contact, delayed feedback it impossible to monitor the effects of such impacts.For example, the use of hypnosis, suggestion methods may be unsafe for both psychological and physical health of spectators.Thus, the optimal dispatch general information, regardless of applied psychology, general or popular is the source of knowledge.
