What is the value of each of us, as a consumer, is for companies whose products and services we are used to buy?And in general - who of us still buy someone's attention?For certain organizations, the value of their target audience is, first of all, only to pay.But if you work all the time, based on this factor - how long to stretch the organization and demand for its products?
absolutely any market, any organization that is not engaged in regular studies of the fundamental components on which they should focus first and foremost - are rapidly losing their positions.It is, of course, about the target audience.
main mistake of the company that is just starting their livelihoods, that actions in relation to their key public activity can be traced, as time or early - either before the great campaign.In fact, this is happening, because it's made.Everywhere.Perhaps the company is easier and better to "get rid" of large material resources at once for the sake of a solid advertising and PR-campaign than allocate a certain sum to the constant research of its audience.What they need to conduct?
It is very simple and, at the same time - not very.Even if we take as an example, the organization of the same PR-campaign - it will not be successful if you do not know the interests of their public key and its relation to the fact that you release to date, and to the activities of your company as a whole.Hundreds of companies time and money thrown to the wind, just because they are not quite one point, lost sight of one very important point.Moreover, constant surveillance of key audience significantly reduces the tangible and intangible costs in the initial stages of the campaign.In such cases, savings obtained only on the condition that you do not miscalculated somewhere at the beginning.
To investigate the interests of the target public, there are many methods, by and large - a qualitative methods.Naturally, they demand respect more attention, time and money compared to the quantitative.But, if you got an adequate specialist who will be responsible for part of the research, and adequate audience who can clearly answer the question "What do I want?" - The results of "output" will not take long to wait.The main thing that these results correspond to reality and could really provide a picture for the analysis of the current situation that has developed in the company to date.
What is the significance of the audience, what is its role in creating the PR-campaign?The answer to this question mnogoslozhen because each company has its own system of values.But, absolutely unique are the following: none of the stages of the campaign and during the whole of its length is not without returning to the beginning - to the goals and objectives, and to the audience to which it (the campaign) is directed.Success depends not only on the amount of funds invested in it, and their rational use.What is not worth saving, so it's on the study of their public key, together with its interests.Only in this way all the actions will be applied correctly in terms of strategy and tactics, as it was the specificity of the target audience is their main determining factor.
How to define the role and importance of the target audience in the process of preparation and implementation of PR-campaign?When the campaign begins to have a positive impact on the company?It is necessary to face the very process of creating these complex, systematized into one PR-action.By working with each of the stages may be traced - where the audience gives it a good chance to to win her attention and spend the money invested (not just activities) effectively, efficiently, and with the real prospect of a decent future to ensure your "child" -your organization.
